Welcome to The Art of Sports in the Era of Coronavirus Disease

Mario Fraticelli

Aviv's founder, Tamir Goodman/Courtesy of Aviv

Innovation has no limits. And now, in the discipline of basketball, every scoring play could involve the practice of sanitizing the ball.

Welcome to The Art of Sports in the Era of Coronavirus Disease.

Meet Aviv, an organization that's making big waves by reimagining equipment to increase efficiencies for players, teams, and leagues — in the dawn of a new era, several basketball leagues are testing the Aviv Basketball Net, designed to reduce sweat and bacteria on the ball’s surface.

The net’s material contains three antimicrobial fibers to disinfect the ball as it goes through the basket, ideally removing germs the ball carries from being handled.

Aviv's founder, Tamir Goodman, is a former professional American-Israeli basketball player, who was once ranked the 25th best high-school basketball player in the country. Dubbed “The Jewish Jordan” by Sports Illustrated magazine in 1999, Goodman has continued his career as a successful entrepreneur, coach, educator, and motivational speaker.

“With the onset of Covid, everyone has become more conscientious about germ and infection avoidance. We wanted to help solve that problem in basketball,” Goodman said via a statement.

The Aviv Basketball Net is described as a...

Moisture-wicking and antimicrobial basketball net engineered to dry and clean the ball each time it goes through the hoop. Constructed with a proprietary blend of three high-performance fibers, the Aviv Net removes more moisture and bacteria in comparison to a quality, traditional nylon net.

The Aviv Basketball Net is now being tested by the FIBA Basketball Champions League and by teams in the NBA, Big3, EuroLeague, and NCAA Division-I. For the public, Aviv is accepting pre-orders (priced at $19.99 per unit) via its website.

Information from SportTechie was used in this report.

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