Mark Cuban has positioned himself as a pioneer of further normalizing cryptocurrency as the Dogemania officially invades the Dallas Mavericks.
The professional basketball team owned by Mark Cuban had begun accepting Dogecoin payments in March. Now, to further promote the use of Dogecoin on the team's website, Cuban has announced an incentive program — a cash-back program that rewards fans for purchases on the Dallas Mavericks online store.
The promotion is part of the Dogemania campaign that is currently being run by the Mavericks. The aforementioned promotional effort is set to run from August 13th to September 20th.
The program has been well-received by the Doge community as Cuban is praised for being one of the high-profile personalities pushing for real-world applications of the meme coin.
The Mavericks are the first NBA team to start accepting Doge payments. Cuban had later said that Doge payments had seen a 550% increase just after the first month. Cuban added that the team did not plan to sell any of the Doge it received.
The Dogemania program sees buyers get a $25 gift card for purchases above $150 made on the store. These purchases could range from Dallas Mavericks to tickets for suites and lower-level tickets to their games. One caveat of this was it did not apply to multiple purchases spread over to make $150. To be eligible, fans would have to make a single purchase totaling $150 before taxes and shipping. The gift card would then be mailed within 5 to 7 business days of the purchase.
Only payments which are carried out using Dogecoin are eligible for the $25 gift card. Other methods of payment do not carry this incentive.
Elon Musk (aka Dogefather) is among the high-profile personalities that support the meme coin as a strong medium of exchange.
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