Wyncote, PA

HipCityVeg opens inside of the Fresh Grocer in Wyncote, PA

Marilyn Johnson

HipCityVeg, the plant-based fast-casual restaurant group based in Philadelphia, is opening its 10th location and the first inside a supermarket at The Fresh Grocer, 1000 Easton Ave in Wyncote, PA. The grand opening is scheduled for 11 a.m. on Saturday, March 12th.

HipCityVeg Grand Opening in Wyncote, PA.Provided by HipCityVeg

The company currently has locations throughout the Philadelphia area, Washington, DC, and NYC, and is undertaking a massive expansion in new and existing markets.

"As the diets and choices of our customers are shifting to plant-based and other healthier options, we are eager to partner with HipCityVeg,” said Jeff Brown, CEO of Brown’s Super Stores, who operates The Fresh Grocer. “Bringing one of the most exciting vegan brands to the Fresh Grocer of Wyncote will now enable our shoppers to have this innovative offering right in their local supermarket."

The Fresh Grocer of Wyncote location will offer pickup and takeout inside the store, as well as delivery through all the major delivery apps. The delivery radius will include Cheltenham, Cedarbrook, Mt. Airy, Germantown, Olney, Elkins Park, and Melrose Park, among other neighborhoods.

“We are so incredibly excited to deliver our juicy burgers, crispy chick’n sandwiches, sweet potato fries, and shakes to North Philadelphia and the surrounding suburbs, and I love that we can now reach the towns where I grew up and went to school,” according to HipCityVeg CEO and Founder, Nicole Marquis.

Marquis and Brown will skip the traditional ribbon cutting at the grand opening, and instead cut a plant-based cheesesteak together to celebrate. The first 50 eat free.

HipCityVeg, the independent, Latina-led, vegan fast-casual chain that opened its first restaurant in Philadelphia in 2012, is in the process of doubling its number of stores to 15 across the Mid-Atlantic region by its 10th birthday this year.

HipCityVeg’s expansion strategy embraces both brick and mortars, and delivery and pickup locations, which the company calls “Go Kitchens.” The Pandemic saw a dramatic consumer behavior shift to takeout and delivery. Having some locations that offer delivery only or primarily makes sense, and allows the company to grow and serve more customers more quickly, according to Marquis.

Marilyn Johnson is a freelance food and travel writer covering the food and drink scene of Philadelphia, South Jersey, and the greater Mid-Atlantic area. Food news: phillygrub@gmail.com. Travel tips: phillygrubtrips@gmail.com.

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Marilyn Johnson is a Philadelphia area-based food and travel writer focusing on food & drink in the Mid-Atlantic region. Email phillygrub@gmail.com for Philly area news; phillygrubtrips@gmail.com for travel tips and opportunities.

Philadelphia, PA

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