Michelob ULTRA wants to reward people for working out and otherwise being active by “trading” their miles or exercise activity for free Michelob ULTRA all summer. Beer runs in Philadelphia are nothing new, but this may be the first big company to capitalize on the trend.
To promote this new program in Philadelphia, Michelob ULTRA is popping up this Saturday, June 19 near the iconic steps of the Philadelphia Museum of Art. Runners and tourists alike can stop by pop-up activation in celebration of ULTRA Beer Run, a new program that allows anyone 21+ to trade their running miles or any exercise activity for free Michelob ULTRA all summer.
From 9AM – 12PM this Saturday, Beer Run ambassadors will be available to sign up participants, answer questions, and give out free Michelob ULTRA swag. Visit ULTRABeerRun.com for more information.
ULTRA Beer Run is an unprecedented program that allows people to exchange their miles, push-ups, downwards dogs or any exercise activity for the unmatched experience of grabbing a cold one with friends, post-workout. This epic, one-of-a-kind program inspires active seekers all over the U.S. and rewards them with refreshing Michelob ULTRA to celebrate their pursuits.
To participate, 21+ consumers download the MyCooler app and register. Then simply upload proof of a workout via a post-workout selfie, screenshot of a fitness app or workout summary. Michelob ULTRA will email runners, yogis, bodybuilders, and anyone in between a digital prepaid card valued at $5 that they can use to purchase a Michelob ULTRA.