By Margaret Jackson / NewsBreak Denver
(Denver, Colo.) Gov. Jared Polis signed a new law to raise awareness of affordable health coverage options in Colorado.
Senate Bill 22-081 directs Connect for Health Colorado, the state’s health insurance marketplace, to conduct consumer outreach and education campaigns to help Coloradans attain and retain healthcare coverage based on their needs and financial circumstances.
To pay for the campaign, the bill increases the tax credits the commissioner of insurance can allocate to insurers that contribute to the campaign to $10 million for a six-year period.
“Hundreds of thousands of Coloradans remain uninsured,” Connect for Colorado CEO Kevin Patterson said. “We know that access to affordable health coverage often starts with increasing people’s awareness of the options available to them. With the additional funding provided by this law, we look forward to helping more Coloradans find and enroll into the affordable programs they are eligible for.”
Connect for Health Colorado’s marketplace allows individuals, families and small employers across the state to purchase health insurance. More than 215,000 residents used the marketplace to enroll in health insurance plans this year. About 74% qualify for financial help to cover their plan’s cost.