Denver, CO

Newly formed Colorado company sells Willie Nelson’s cannabis products

Margaret Jackson

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By Margaret Jackson / NewsBreak Denver

(Denver, Colo.) Country music legend Willie Nelson’s cannabis products are the headliners for a newly formed cannabis company created by the merger of two Colorado cannabis companies on a mission to bring artist-inspired marijuana products to consumers.

Long Play is the merger between GCH Inc., which oversees the Willie’s Reserve cannabis brand and Willie’s Remedy hemp brand founded in 2015 by legendary musician Willie Nelson, and Pure Greens, which holds cultivation and manufacturing licenses and operates seven retail stores.

“Since 2015 and the creation of Willie’s Reserve, we have led the way in building beloved cannabis and hemp brands,” Long Play CEO Andrew Davison said. “With Long Play’s vertical integration and oversight of our entire supply chain, we are bringing to the national market a portfolio of national cannabis brands that consumers trust while simultaneously laying the groundwork for continued long-term growth and success in the cannabis category.”

Under the Long Play umbrella, affiliated brands will have access to a vertically integrated cultivation and manufacturing facility in Salida. The 23-acre campus includes 168,000 square feet of greenhouse and manufacturing space and 300,000 square feet of additional manufacturing capacity to scale in support of retail and wholesale expansion.

Long Play’s assets and brands include:

  • Exclusive global cannabis rights with musicians Nelson, Nathaniel Rateliff and The Nightsweats, Margo Price and the estate of Tom Petty
  • National brand distribution available in seven states and growing
  • Seven Colorado retail stores
  • 700 national wholesale accounts

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