Celebrity Promotion of Fast Fashion is Killing the Natural Life in California

Liz Fe Lifestyle

Brands like Forever 21 and even cheaper stores like Five Below often are especially guilty of fast fashion, creating clothing that does not last more than a year with cheap materials and cheap prices. People who are seeking to avoid overpaying for clothing end up receiving fragile garments that will not help them. This article is all about the worst fast fashion offenders, as well as how to get clothing that is both affordable and sustainable.

Fast fashion has been around for a while, but it really started to take off in the early 1960 and 70s as young, affluent celebrities began to set trends in the world of fashion. With the emergence of new brands popping up at supermarkets left and right, fast fashion took off at an even faster pace. In fact, many supermarket type places that now offer to clothe, be it now-defunct chains like K-Mart or Sears or thriving supercorporations like Walmart, are especially guilty of fast fashion, as they carry cheap clothing that is not made by name-brands like Old Navy or Claire’s, which also offer fashion products for a higher price tick. These cheaply made products are often made in unsatisfactory conditions — in other words, sweatshops in foreign countries. This kind of clothing is usually made of cheap polyester which causes clothes to degrade after only two or three wears and ultimately get thrown away. The brands using this exploitative and quick method of turning a profit often create clothes much quicker than other brands to meet the high demand for new trends set by celebrities.

The textiles used by the fast fashion industry especially put a strain on the environment. Polyester is derived from fossil fuels, meaning it contributes to global warming. Even without making clothing of artificial material, even some plant-based fabrics can be an issue to the environment. Conventional cotton requires enormous quantities of water and pesticides in developing countries, which can put enormous amounts of stress on local ecosystems, watersheds, and wildlife. The practice of fast fashion also puts a serious strain on animals — as they ingest the plastic fibers from polyester and the toxic dyes released into the river, they are poisoned and die off. And, of course, there is a human cost — the poor conditions of sweatshops and hot weather in the countries where sweatshops are established provide poor compensation to its workers, who often die or are injured in the cramped factories in exchange for menial wages.

So, how do we prevent fast fashion’s vicious cycle from continuing? Sadly, unlike many other environmental trends, fast fashion has not yet procured environmentally friendly alternatives, as schemes to recycle clothing or sell clothing made from more environmentally friendly garments often benefit the massive corporations creating them and not the public and consumers suffering in their stead.

Fast fashion is yet another blemish on the reputation of the fashion industry.

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