Breast Cancer Awareness Month, which happens every October, originally started in 1985 as a partnership effort between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. The illness needed and still needs a lot of attention to stop it from claiming lives, as 1 in 8 women within the United States, according to official statistics, will develop breast cancer over the course of her lifetime - and another 2 million women worldwide will be diagnosed with breast cancer over the course of one year. Former First Lady Betty Ford helped kick off the event for the first time when Breast Cancer Awareness Month was originally planned, as she was herself a survivor of breast cancer. She was diagnosed with breast cancer when her husband Gerald Ford was president of the United States, which brought even more attention to the devastating illness.
The purpose of the month-long event is to bring attention to the illness, encourage women to know the warning signs of breast cancer and get tested early. Breast cancer fighters and survivors also use this month as an opportunity to share their stories and encourage women everywhere to actively make sure that they too will not get the illness by testing. In 1992, the pink ribbon, first utilized by Estee Lauder cosmetics, became an icon of the movement, making a visual reminder that nearly everyone recognizes as a universal symbol of breast cancer. Every October, companies across the US don the color pink to show their support and donate to charities researching the illness, which claims nearly 45,000 lives every year within just the United States. Pink and pink ribbons have since been the official symbol of breast cancer awareness month, and pop up everywhere as soon as October rolls around. The symbols are everywhere - from pink pizza boxes at Hungry Howies to the NFL’s coaches and players all wearing pink ribbons all month to show their support. But the last place you’d probably expect to see the symbols for breast cancer awareness is within a video game.
Street Fighter V, the most recent and popular title within the classic fighter series, now has content available that will help support breast cancer awareness and make donations to charity. Capcom announced this past Wednesday that a total of four costumes - two for Street Fighter mascot Ryu and two for fellow character Chun-Li would be released as downloadable content (DLC) for the game as part of Breast Cancer Awareness Month; the content is set to run from October 12th to November 12th on the game’s Playstation and PC releases. The pink and white threads are priced at $5.99 individually or $9.99 for both, and 100 percent of all sales from these costumes will be donated to the Breast Cancer Research Foundation, with the donation being at least $25,000 dollars, according to Capcom. “This year, breast cancer became the most common cancer worldwide, impacting 2.3 million people”, said BCRF President and CEO Myra Biblowit. “The need for better, more effective treatments have never been greater.
We’re grateful for the opportunity to highlight this critical need through Capcom’s wide reach. Through this partnership, we are poised to make a direct and tangible impact on advancing life saving science—together.”. Capcom did not sugarcoat its statistics regarding this illness, stating that “breast cancer causes the greatest number of cancer-related deaths among women — with an estimated 685,000 women this year alone.” The venture is welcome among those who are fighting or have survived breast cancer, where awareness and early testing are a must to save lives and prevent more women from having theirs cut short.