Are you interested in the possibility of making money online? If so, there are a number of ways you can do so. But, if you are a social media guru, we might have the perfect idea for you to make money online. In fact, there are multiple ways you can make money online through a social media career. One of these possibilities is through being and influencer, and making business deals with outside brands.
Of course, if this interests you, you will have to dedicate a lot of time into building up own your social media brand. Moreover, creating an influencer media kit is essential to advance your self-made career. Brands and businesses specifically seek influencer media kits so that they can asses your social media status. This involves your partnerships with other brands, what you can offer, and the things that you typically do to further your career and grow your platform.
Are you excited to discover how you can make your very own influencer media kit? If so, you definitely will not want to miss out on this article! Keep reading to discover exactly what a media kit is, and further, instructions on how you can make one:
What Is An Influencer Media Kit?
There are several resources for those looking to increase their knowledge on media and marketing, But, an influencer media kit is not something that everyone knows about. Usually, when we apply for typical jobs, we provide our potential employer with our resume.
However, when you are a blogger, influencer, artist, or freelancer of any kind, having an influencer media kit is a great idea. The kit works similarly to the way a resume functions. In other words, it is something that you can pass out that acts as a summary of your skills, a portfolio, or even as a stand-in for a personal business card.
Whatever you choose to do, the most important thing to remember is to represent both you and your brand authentically.
While a media kit is a great idea, it is also essential in many cases. The majority of brands will actually request a media kit from influencers that they potentially want to work with. So, if you don’t have a media kit, it is likely that you will miss out on opportunities to further your connections and increase your income.
How To Make An Influencer Media Kit
As previously mentioned, you want to make sure that your kit clearly reflects both your individual self and your broader personal brand; additionally, you may want to include your influencer statistics. Before you start trying to put together your social media kit, you should consider following these instructions:
- Write a short biography
- Include your social media statistics
- Discover your own demographics
- Link your website or your blog
- List previous partnerships
- Include testimonials
To start, make sure you have all these things down on paper. Having a notebook will help you organize your thoughts and figure out what you really want to display. Furthermore, you are going to need to make some calculations of your own to include in your media kit.
Get On Canva And Choose A Media Kit Template
Once you have accomplished everything on the above list and have all of your information in front of you, you can begin the process of making an aesthetically pleasing and professional looking media kit. There are many different programs that you can get on to make your social media kit.
The easiest of these progams is Canva, which is already a great option because so many people easily understand the website's intuitive design format.
Once you begin working with canva, there are several other things that you will want to take into consideration when making your influencer media kit.
Choose Fonts That Match Your Influencer Brand
Chances are, if you are already an established brand, you already know what fonts are considered on-brand and those that are not. For those of us who are less familiar, it is important to make sure you use popular, professional fonts that best go with your brand.
If you are looking for further improvements, you can opt for a paid membership with Canva. In doing so, you can access even more types of fonts and graphics that you can use toward your overall presentation.
Include Your Best Images
One of the most important things to do in a visual career is to utilize your best images. In doing so, you definitely help to put your best foot forward on your influencer kit. So, make sure to include shots that best represent you and your brand, and pictures that you are proud to show off.
It is important to remember that these images should never be pixelated, as it takes away from your overall presentation. It may be worth getting some professional shots done if you are not feeling confident in including any images that you currently have.
Keep Content Short And Visible
Brands and businesses typically do not want to sift through content to discover what they need to know about you. In other professional areas, experts recommend making your resume one page.
Thus, you should keep a similar mindset when making your social media kit. Make sure to keep your biographies short and concise, and furthermore, make your statistics and demographics easy to see and interpret.
Maintain A Branded Color Palette
If you are already an established influencer, chances are you have a branded palette--maybe even logos for your brand. Including these things in your influencer kit will make you look much more cohesive and professional to any prospective businesses that are looking at your content.
If you do not yet have a certain color combination or logo that works for your brand, look toward other influencers for inspiration.
Reaching Out To Brands As An Influencer
When you reach out for brands, keep things professional. You do not need to be completely formal, but it is a good idea to speak well and take the job seriously. Also, make sure to do research on the brands that you are connecting with beforehand. This way, you will have more knowledge and can make an even better impression.
As the social media world grows bigger and bigger, it is so important that we take advantage of it. If you are someone who enjoys social media naturally, being able to make money through brand relationships can bring incredible change to your life. If you follow these steps, we are confident you can make anything happen.