The Dallas Cowboys Fresh Lemonade & Training Camp Battle & Storylines

“All these things leading up to the season are huge, whether it’s minicamps and OTAs, whether it’s training camp, whether it’s ‘Hard Knocks,’ whether it’s preseason games, all the things that go with this, I think is a big part of our game,” Stephen Jones said. “It’s a natural buildup to get our fans fired up about going to our football games. Obviously our world has been through a lot with the pandemic. You can’t just assume you’re going to flip the switch and everything is going to be fine. “We feel a lot of buildup, including ‘Hard Knocks,’ is a good thing to get people fired up about reconnecting and rolling.” Yeah, that’s certainly throwing some sugar in the lemon juice. Jones reveals his bottom line thinking with his focus on firing up the fan base. That leads to more ticket sales, moves the merchandise, and gets those eyeballs glued to screens, all of which just coincidentally adds to the revenues. Camp is supposed to be about getting the team ready and evaluating the players

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