Explore Georgia approved the Conyers CVB Tourism Recovery Marketing Grant program

LaShaun Williams

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ATLANTA, GA — Explore Georgia, the state tourism division within the Georgia Department of Economic Development, has recently granted the Conyers Convention and Visitors Bureau a Tourism Recovery Marketing Grant.

The Explore Georgia Tourism Recovery Marketing Grant program funds marketing initiatives to aid the tourism industry's recovery from the COVID-19 outbreak in Georgia.

As part of this one-time grant, the Conyers CVB was one of 34 tourist organizations from 27 counties to receive approximately $1.5 million in recovery marketing assistance.

In the revised FY21 state budget, Governor Kemp and the Georgia General Assembly allocated $1 million for tourist recovery. Explore Georgia committed an extra $1 million from the state tourism marketing budget to fund as many grants as feasible due to the large number of grant applications.

A total of $2 million in recovery help is included in the Explore Georgia Tourism Recovery Marketing initiative, which also includes $500,000 in co-op matching money.

The Conyers CVB will partner with a marketing agency to use the $25,745 grant money and create a customized digital and print campaign that includes search engine marketing, display advertising, social media advertising, and geofencing to target visitors.

The campaign will run for five months, with the results reviewed at the end to measure the campaign's effectiveness and return on investment.

Conyers' Convention and Visitors Bureau (CCVB) works hard to promote tourism in the city. The CCVB is linked with the Georgia Convention and Visitors Bureau, as well as co-ops such as Georgia's Treasures Along I-20, Georgia's Atlanta Metro Travel Association, and Georgia's Undead Trail, which promote zombie and vampire film locations.

Get more information on tourism in Conyers by contacting Teri Haler at 770-929-4270 or teri.haler@conyersga.gov.

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