Black Political Opinion: Optics of DeSantis Twitter launch vs Joe Biden and those pesky words & stairs

Lashaun Turner
Ron DeSantisPhoto byRon DeSantis Facebook Page

Florida Governor Ron DeSantis launched his 2024 presidential campaign on Twitter Spaces on Wednesday, but the event was plagued by technical difficulties.

The conversation, which was scheduled to begin at 6 p.m. ET, was delayed by more than 20 minutes due to server issues. Once the conversation did begin, it was frequently interrupted by technical problems, including audio issues and dropped connections.
Ron DeSantis presidential Campaign Launch on TwitterPhoto byNordWood ThemesonUnsplash

The event drew hundreds of thousands of listeners, and it gave DeSantis a platform to talk about his political views and his potential candidacy. The technical difficulties may have overshadowed the event, but they did not prevent DeSantis from getting his message out.

Both right-wing and left-wing media pundits including the ladies of The View and the Outnumbered panel on Fox, criticized the launch event. A common theme expressed was how the optics were bad and how could anyone trust him to lead the country if he can’t even launch the campaign?

Missing from the conversation was how there isn't the same lack of enthusiasm for the current president who launched his re-election campaign via a video production.

Or, the optics of Biden's numerous gaffes and misstatements including him calling out for Jackie, a deceased person, stumbling and losing his balance on several occasions, and seemingly being disoriented at times.

Apparently the optics of cognitive and physical decline in a sitting president don’t ring the same alarm bells in the media as Ron DeSantis twitter space debacle.

When it comes time to vote, many people are swayed by the optics of the candidate and how well choreographed for television the campaign is. They may be impressed by the candidate's charisma, appearance, or personal story.

It seems premature to discount a candidate based on technical difficulty on Twitter. When it comes to making decisions about the future of our country it is important to remember that what matters is the candidate's policies and track record of governing.
Lashaun Turner JADED: Journalism with a Touch of ShadePhoto byLashaun Turner @MsLashaunTurner on Twitter

Black Political Opinion is a multi-part opinion-editorial series that will look at various political topics, news, and views that impact the black community. (Disclaimer: Lashaun is a Black female, conservative leaning Independent, who voted for Biden in 2020).

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Lashaun is a Journalist whose column covers Black Political Opinion, Local stories and the I.E Food Tour, with NEWSBREAK since June 2021.- JADED: Journalism with a Touch of Shade is Lashaun's views and opinions on various trending topics. Lashaun aka Lady I.M.PRE$S is a former NBC/CNBC Affiliate KCAA Broadcaster for "Cali's BEST" Radio Show airing on 102.3FM & 106.5FM from 2016-2020. Lashaun has been in the Media & P.R field for over 13 years and has interviewed an estimated 20k Celebrities and Entrepreneurs. Lashaun also produced & hosted Blaze Indie L.A TV show on LA's Channel 36 from 2014-2016"

Los Angeles, CA

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