Lake Elsinore, CA

Lakeshore Beauty Supply & Retail Opens In Lake Elsinore

Lashaun Turner

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Lakeshore Beauty Supply & Retail---:Photo Provided by Lakeshore Beauty Supply & Retail---

The new Beauty Supply and Retail store features a variety of multi-ethnic premium hair brands such as Mielle, Zury, RastAFri and Outre.

They carry pre-stretched, classic braiding hair, wigs, clip-ins, and ponytails along with an ever-growing inventory of accessory products and items that are based on the needs of the community.

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Lakeshore Beauty Supply & Retail---:Lashaun Turner--

Customers can make requests to have their favorite hair or other items available as the owners are striving to make Lakeshore Beauty Supply & Retail a convenient one stop community focused shop.

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Inside Lakeshore Beauty Supply & Retail----:Lashaun Turner--

About the Store Owners

This wasn't the first business venture for serial entrepreneurs Kamilah, Rosalind and Chris. They partnered to open Lakeshore Beauty Supply & Retail at its new location in July 2021, having previously operated a similar business in a different location, since 2019.

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Lakeshore Beauty Supply & Retail Owners and Guests---:Lakeshore Beauty Supply & Retail---

When asked what made them choose Lake Elsinore, Kamilah shared for her it was “the poppies” referring to the hillsides east of Interstate 15 where in 2019 more than 1,600 acres in and near Lake Elsinore were covered with poppies.

The "Super Bloom" attracted hundreds of thousands of visitors, and for Kamilah it was the spark and spirit of growth that she says she knew Lake Elsinore was ready to boom!

Listen to the partners speak more about what motivated them to start the business and some of the challenges they had to overcome:

Just prior to the Covid19 pandemic they were operating out of a smaller store. Ironically when the pandemic hit, it forced them to adjust their business practices in order to stay afloat.

Becoming the only Beauty Supply store in the area to make deliveries set them apart, and not only sustained them during lockdown, but also rooted them even deeper into the community where they were born, raised, and have lived all their lives.

With community support and loyalty, they were able to sustain, and even grow through the pandemic. They are now operating out of a much larger location.

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Lakeshore Beauty Supply & Retail logo---:Lakeshore Beauty Supply & Retail---

Products & Services

The store has hairstylists who specialize in braids and hair care for all types of hair. You can conveniently buy your hair and get it done too, all in one spot.

There is a small boutique area with unique pieces of clothing for sale and also an area displaying weight loss and innovative nutrition information.

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Collage inside LAKESHORE BEAUTY SUPPLY & RETAIL including Braider Sonya and client---:Lashaun Turner--

Of note, the store is an authorized Paparazzi jewelry retailer, and Kamilah takes pride in making and selling authentic Black Soap, and Sage Oils.

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Inside Lakeshore Beauty Supply & Retail Jewelry, Soap and Sage oil on display----:Lashaun Turner--

The owners say they will be expanding online sales and shipping in the near future. A website will be available soon. Lakeshore Beauty Supply & Retail is located at 16782 Lakeshore Drive, Lake Elsinore, CA 92530.


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JADED: Journalism with a Touch of Shade is Lashaun's views and opinions on various trending topics. Lashaun is a MEDIA ENTREPRENEUR, Viral Content Creator and Reporter covering Local Stories, Food, Crime, Politics, Travel, Artists & Events. Lashaun aka Lady I.M.PRE$S is a former NBC/CNBC Affiliate KCAA Broadcaster for "Cali's BEST" Radio Show airing on 102.3FM & 106.5FM from 2016-2020. Lashaun has been in the Media & P.R field for over 11 years and has interviewed an estimated 20k Celebrities and Entrepreneurs. Lashaun also produced & hosted Blaze Indie L.A TV show on LA's Channel 36 from 2014-2016

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