When I was trying to build my first online course, there were several podcasts that I listened to that helped me immensely.
Each of the podcasts listed below is unique. Some focus on “how-to” style information. Others are interview-based and offer a valuable glimpse inside the course creator’s processes and business model.
Here are the top 7 podcasts that I would recommend to anyone who is thinking about creating an online course.
1. The Mariah Coz Show
The first podcast on my list is The Mariah Coz Show. I’ve been following Mariah for years, and her content is amazing. It’s super practical. She focuses on how to build an online course business that doesn’t depend solely on launching.
She gives a lot of advice on building evergreen systems that can sell your online course on autopilot so that you are making consistent income every month instead of going through the feast and famine cycle that can happen when you are only doing live launches.
But she also recommends doing live launches periodically to get those larger influxes of revenue that tend to come with doing a live launch.
So often, we hear people claim that there’s only one right way to sell an online course — so it’s really refreshing to find someone willing to share strategies that incorporate both of those perspectives.
There’s a lot of discussion on the strategy that goes into setting up systems that you need to set up an evergreen sales funnel or sales process for selling your course.
Some of the episodes are just her addressing specific questions like “when is the best time of year to launch.” But then she’ll also bring on other online course creators to talk about the specific strategies they are using in their businesses.
2. Level Up Your Course with Janelle Allen
The second podcast on my list is Level Up Your Course with Janelle Allen. I actually had the honor of being interviewed on this podcast a couple of years ago.
Janelle is an Instructional Designer who helps consultants, coaches, and CEOs create online programs that improve student results, increase revenue, and boost their authority.
Her podcast focuses on the strategies and struggles of successful online course creators. It’s mostly interview-based. But it covers a huge range of really important topics. Everything from creating effective and engaging learning experiences for your students to legal issues that course creators can run into marketing and selling your course.
If you are serious about creating really amazing, engaging learning experiences for your online course students, you have to check this one out.
3. Online Course Masters with Phil Ebiner
Phil Ebiner has had a lot of success on the online course marketplace, Udemy.
He’s sold courses to over a million students on that platform over the past couple of years. If you are someone who is considering selling courses on Udemy or wants to understand what it takes to be successful on that platform specifically, you are going to want to check this one out.
Phil covers a broad range of topics, from creating online courses as a side hustle to writing effective promotional announcements on Udemy.
I believe that he also sells his video and photography courses on Teachable as well. So, even if you aren’t interested in selling on Udemy exclusively, you’ll still learn a ton from this podcast. He has interviewed dozens of successful course creators on the show, and I’ve picked a ton of useful tips from Phil’s podcast.
4. The Rise to the Top with David Siteman Garland
Number four on my list is The Rise to the Top podcast with David Siteman Garland.
I’ve been following David online for at least years 10 years now, and I can promise you, his content never disappoints.
He has an infectious, energetic personality, so if you are looking for some motivation or to get excited and pumped up about creating your online course — which is something you might find useful if you are in the middle of the course creation process right now — David’s podcast is great for that.
I would also say that his podcast is great for learning about specific topics in a short amount of time.
Most of the episodes are him tackling a specific question or issue like — “how much content should course creators give away for free” or “how to get affiliate partners to promote your course.”
Even if you only have a few minutes, you can pick up some really valuable nuggets from this podcast in a short amount of time.
5. Everything is Teachable
Number five on my list is the “Everything is Teachable” podcast hosted by the creators of the Teachable online course platform.
I think that this podcast's real value is that they interview course creators in really specific niches.
While some podcasts give generic course creation and marketing advice, here, you actually get to learn from people who are creating very specialized courses. For example, they interview people who are teaching cake decorating, yoga teacher training, and there’s even an episode with an instructor who teaches a course on raising goats.
So these aren’t your typical “make money online” or “weight loss” niches where we hear about people having these massive online course launches that are making seven figures in a matter of days.
These are very specific, specialized courses. And I think there’s a lot of value in learning from people who are finding success in very tiny niches because this will probably be a lot more relatable than some of the more hype-y content we all tend to see online these days.
I’d recommend checking that out and listening to some of those stories because, if nothing else, it’s encouraging to hear that you don’t necessarily have to be teaching people how to make money or how to lose weight to have a successful online course business.
You can listen to Everything is Teachable on iTunes or Spotify.
6. The Online Course Show with Jacques Hopkins
Jacque started out selling an online piano course in 2013. Like many online course creators, he struggled at first and had to go through a lot of trial and error to find success.
Today, he earns enough income from his online course that he is able to support himself and his family. This is a goal that I think many of us have.
There’s a lot of hype out there that tries to make you think that creating an online course is super easy and that you should be making six figures with your online course right away or you’re doing something wrong, but that’s just not how this works.
And because of that, what tends to happen is that when we don’t see the level of success that we see other people claiming to have — who are just trying to sell you something, but the way — we tend to start feeling like we are failing. Like maybe our course isn’t that good. Like we don’t have what it takes. Or that this just isn’t going to work.
It starts a downward spiral of negativity.
But in reality, that’s just part of the process. And when you finally figure out that that’s normal. And that you just need to keep going and tweaking things and learning new strategies — and eventually, all of that effort will lead to success.
So, Jacques shares a lot of strategies from his own experience and frequently brings on guests that offer valuable lessons and unique perspectives.
He covers a broad range of topics like online course funnels, marketing your course on Linkedin, transitioning away from Udemy, and outsourcing tasks to virtual assistants and project managers.
You can listen to The Online Course Show on iTunes or Stitcher.
7. The Online Course Coach Podcast with Jeff Long
The impression that I get from Jeff is that he’s a normal guy who is sincerely interested in providing value and helping people build their businesses through online courses.
Jeff started working with large companies in 2003 to develop corporate training and has taken all of that knowledge and experience and brought it into the online course space.
While Jeff shares a lot from his own experience on his podcast, he focuses on interviewing small business owners who have incorporated online courses into their existing businesses.
Some of the topics covered recently on the podcast include joint ventures, white labeling courses for companies, teaching tips, and copywriting. There is a massive wealth of knowledge to be gained from this podcast, so I highly recommend adding it to your podcast playlist.
Those are the seven podcasts that I listened to religiously when I was creating my first online course. If you haven’t heard of any of these shows before, I hope that you’ll check them out and that you get a lot of value from them.