How to Achieve Timeless ’90s Supermodel Glam in 2023

Kristina Akhrarova

The allure of '90s supermodel hair and makeup endures. Their glam remains inspiration on mood boards and TikTok. Naomi's statement lip, Cindy's voluminous blowout, Linda's sleek chin-length bob, and Christy's flawless skin still captivate. Here are the essential elements of supermodel beauty, including bombshell hair and matte finish makeup.
90's fashionPhoto byGetty Images
To bring the essence of '90s glam to 2023, it’s about infusing classic hairstyling with modern sensibilities. Start with sleek, well-defined hair that embraces symmetry, as seen in the era's middle parts. Modernizing this look involves striking the right balance–polished yet not overly rigid, with a hint of contemporary texture and movement. – Celebrity hairstylist Sami Knight details.

'90s Supermodel Makeup

In the '90s, makeup transitioned from heavy blush and neon colors of the '80s to fresh, lightweight skin with subtle but impactful lined lips, frosted colors, and a wearable playfulness that makeup prior to this time didn’t have. It was a sophisticated and impactful yet neutral look, with a fresh-faced simplicity contrasted by vibrant colors and dazzling shimmers. To look for more inspiration check out artists whose memorable looks graced runways, campaigns, and super's faces: Kevyn Aucoin, Mathu Andersen, Sam Fine, Pat McGrath, Bobbi Brown, and François Nars.

Makeup artist Ash K. Holm says that the 2023 look is about balancing bold and natural for effortless elegance. To update for today, she suggests using browns and smokey tones (latte makeup) with a touch of drama. This look captures the enchantment of this makeup era with an indescribable allure.
Volume PlusPhoto byGetty Images

Sculpted Cheeks

According to experts in the field, achieving sculpted cheeks is deemed as a vital aspect of beauty in today's era. Valeria Ferreira emphasizes that this period is characterized by a well-defined bone structure, while also suggesting that flawless skin paired with a sprinkle of freckles can enhance one's current look. Pro tip: Use a soft fluffy brush and warm bronzer to sculpt the cheeks and warm the forehead.

Matte Eyes

"[The] classic '90s supermodel eye utilizes cool-toned browns and lighter neutral tones to enhance the eye shape," Chanel says. To create this, use a rich brown or smokey grey shadow along the lash line. Pro tip: '90s glam smoky eye!

Frosty Accents

"Frosted glitter in blue, periwinkle, pink, steel, or copper shades" are a must, according to Chanel. The pigments can be placed on the lips or eyes.
NaomiPhoto byGetty Images

Fresh Skin

"Fresh (never heavy), barely-there finish, velvety skin with a diffused natural sculpt" is how Chanel describes the '90s supermodel complexion. Pro tip: Have a hint of radiance, so that the skin doesn’t look too dull. Then, veil dark circles and spot conceal before diving into contour and blush.

Sculpted Brow

Celebrity makeup artist Robert Sesnek remembers supermodels preferring a very thin brow by the mid-'90s – filling them in with pencil or powder. Pri tip: To keep it modern, you do not have to fill them in –just use a brow gel to shape them.
'90s lookPhoto byGetty Images

Vampy Lips

When it comes to lipstick, both browns in light nude shades to really deep browns and [reds] were very of the time. Thise tend to be matte and sometimes you would have a satin finish. Pro tip: Line lips in a darker shade for dimension with contoured corners.
ISAMAYA/Luckykiss Diamond Lip Glow LipstickPhoto byVogue

Defined Lines

"Eyeliner on the eyes and [lip liner] always," Ferreira says. The liner, typically some shade of brown, was a little overdrawn but blended through the lip to create an undetectable finish. Pro tip: The eyes, on the other hand, can be accentuated with a smokey wing.

'90s Supermodel Hair

It was an era that exuded confidence and power, while still owning your femininity. Get ready for the aforementioned Claudia Schiffer, Yasmeen Ghauri, Helena Christensen, Nadja Auermann, Stephanie Seymour, Tyra Banks hair goals! The women of this era personified strength while still being the ultimate pillars of glamour.

Bold Volume

When trying to achieve bold voluminous hair, is to start with clean wet hair, as trying to add volume to already dry hair may make your look weighed down. For a powerful voluminous look, you should round brush your hair from damp and set each section in rollers or pins so the volume and wave lasts over time. Pro tip: Use texture spray and/or volumizing mousse.

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