Dania Beach, FL

IT’SUGAR opens its highly anticipated Dania Pointe location in Dania Beach, Florida

Judith Masters

IT’SUGAR, one of the largest specialty candy retailers in the U.S., has opened a 3,500-square-foot candy store at Dania Pointe in Dania Beach, Florida.

IT'SUGAR Dania Pointe LocationPhoto byIT'SUGAR

The Dania Pointe store is the ninth IT’SUGAR candy store in South Florida and epitomizes what the brand is known for: hundreds of varieties of over-the-top sweets, humorous products, and immersive candy experiences with featured shops, such as, Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst. It also includes areas devoted to retro and international candy, TikTok-trending treats, and much more, providing endless playful entertainment for sugar enthusiasts of all ages.

According to the press release, Jeff Rubin, founder and CEO of IT’SUGAR said, “IT’SUGAR is more than a candy store.” We have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand candy licensed merchandise, such as apparel, scented candles, and more. IT’SUGAR  transforms how the world experiences their favorite ‘sugary’ treats.”

The grand opening kicks off a robust year of store openings for IT’SUGAR, which includes a two-story and over 16,000-square-foot candy department store in Bayside Marketplace in Miami early this summer.   

Dania Pointe is a 102-acre premier South Florida mixed-use development, where nearly 1 million square feet of retail, entertainment, and restaurants are complemented by Class A offices, a full-service Marriott and AC Hotel by Marriott, luxury apartments and public event space.

IT’SUGAR is located in Dania Pointe, at 139 S. Compass Way, Dania Beach, FL 33004, Space 92, next to Rodizio Grill and across from The Lawn.  

IT’SUGAR was founded by candy veteran Jeff Rubin in 2006, IT'SUGAR has become the largest specialty candy retailers in the world, with over 100 locations in U.S and Canada. IT’SUGAR isn’t just a candy store – it transforms how the world experiences their favorite sugary treats. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR.  IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

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Hello everyone! I am a freelance writer and a publicist. I love traveling, working out, wine and FOOD!!

Miami, FL

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