Here’s what shopping at Walmart in the metaverse will look like

Josue Torres
Shopping in the metaverse.Mutual Mobile

Walmart has its customers excited about what the shopping experience will be like now that they’re going into the metaverse.

Last month, the retailer company filed numerous new trademarks indicating its intention to sell goods inside the metaverse.

The company also plans to launch its own cryptocurrency and NFT collection.

Walmart stated in a separate filing that it will give consumers virtual currency in addition to NFTs.

Walmart submitted the applications on December 30th, according to the US Patent and Trademark Office.

Seven different applications were filed in total.

In a recent statement, Walmart said that it is continually studying how new technologies may affect future shopping experiences. The company refused to comment on the trademark applications in question.

“We are testing new ideas all the time,” the company added. “Some ideas become products or services that make it to customers. And some we test, iterate, and learn from.”

Walmart also advertised a job position for a cryptocurrency product expert back in August, one of the earliest signals of the retailer’s increasing interest in the metaverse.

There’s a video in social media showing what the Walmart shopping experience might look like in the metaverse:

The video is just one of the early concepts the company had regarding its shopping experience, and the final product may be more advanced and polished.

In early November, the manufacturing company Nike also submitted a series of trademark applications that hinted at its ambitions to sell virtual branded footwear and gear.

Later the same month, Nike announced a collaboration with Roblox to build Nikeland, an online universe. It paid an unknown number in December for the virtual sneaker business RTFKT (pronounced “artifact”).

Gap has also recently begun producing non-traditional versions of their trademark logo sweaters. NFTs will be priced in levels ranging from $8.30 to $415 and will include an actual hoodie that the customer will physically receive, according to the fashion company.

Last month, both Under Armour’s and Adidas’ NFT debuts were sold out. On the NFT marketplace OpenSea, they’re suddenly fetching exorbitant rates.

CB Insights published research that explained some of the reasons why retailers and brands would wish to embark on such projects, which might possibly provide new income streams.

It claims that launching NFTs allows firms to “tokenize” actual items and services in order to lower online transaction costs.

NFTs may also function as a sort of verification for real and more costly items for luxury businesses like Gucci and Louis Vuitton, according to CB Insights.

Do you see yourself buying your groceries in the metaverse? Let us know in the comments what you think.

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