3 Things Happen When You Stop Producing Content

Jordan Mendiola

Photo by TheRegisti on Unsplash

Content creation is what makes the world go around. It started with radios, to televisions, our computers, and now cell phones.

For the past 5 or so years, I’ve created pictures, videos, and written form content. If there’s one thing I’ve learned is that when you stop creating, your audience stops following.

What happens when they stop following? They move on to a new creator. Harsh? No. That’s just how the world works.

I stopped creating for nearly five months and now it feels like a complete reset.

The audience I built up moved on and found someone who met their criteria. If you’d like to stay relevant, these 3 insights should help you avoid making the same mistakes I did.

1. People move on to creators that meet their needs.

One of the most harmful things you can do for your following is disappear. No one asks where you’ve been. Our attention spans are short and our patience is much thinner than it was in the past.

Shoot, some people leave a Tik Tok if they’re not intrigued within the first 3 seconds.

Your audience liked your content, but you stopped coming through, and so did they.

To avoid losing followers and the foundation you built, you have to stick around for the long haul. Content creation is a competitive space and there are almost no barriers to entry.

How to learn from my mistake:

Set a brief schedule for yourself with set times to create and produce content. If that means creating five pieces of content on a Sunday and scheduling it throughout the week, do it.

Understand that your absence is going to negatively impact your momentum. So if you want to avoid a hard reset, you have to keep going.

2. You’re going to lose momentum and starting up again won’t be as easy as it was before.

Back in the day, I was producing 5–7 pieces of content per day. Now, I’ve noticed that finishing 1–2 takes a lot more energy than it used to.

Momentum is crucial when it comes to content creation. If you can hardly get a few pieces of content out a week, little Jimmy who’s at home grinding is going to surpass you.

The quality vs. quantity debate is a tough one. The more active you are, the more you are on people’s radars. If you produce one high-quality piece every once in a while, people will pay attention, but they’ll want more consistency

How to learn from my mistake:

When committing to any type of content creation, give yourself a fair shot with six months of momentum and discipline. Minimize your “starts” and “stops”. You don’t have to cut back on your social life, but you may want to replace some leisure time for content creation.

The biggest excuse I used to make is that I had less time, but when examining where I spent my time instead, it wasn’t worth losing over half my following.

3. You become a ghost.

Remember you aren’t the only starving artist. There are individuals who come from nothing and put their heart and soul into content creation with the hopes to hit it big.

Becoming a ghost means that your time has passed and no one takes notice anymore. Sure, you might be able to scrap together a few loyal fans, but it’s tough to return back to your previous highs.

How to learn from my mistake:

If you want to take a planned break from content creation, mass-produce content ahead of time so your activity doesn’t miss a beat.

Going away on a week-long vacation? Create content ahead of time, schedule it on an automated system, and enjoy your trip guilt-free.

Final Thought

I know how hard it is to stand out from a crowd. There are millions of creators who are trying to make it a full-time career.

The most passionate and disciplined creators are the ones who reap the biggest rewards and live their dreams.

Now that you know what it takes. Go out there and create something awesome today.

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Creative entrepreneur, U.S. Army Engineer, and dedicated runner. Committed to sharing ideas that lead to more fulfillment in all areas of life. Email: mendiola1829@gmail.com

Chicago, IL

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