Brand deals, sponsorships, affiliate marketing, and contract work are part of the creator economy.
You can keep all your creative passions behind closed doors, but those doors will remain closed if you aren’t public.
Top social media that are bringing creators income include: Tik Tok, Instagram, YouTube, and blog platforms.
In this economy and the future ahead, creators who are their own bosses will be in control — not the big networks.
1. Consistency will make or break you.
Never have I heard of a successful creator who was inconsistent. Imagine you start watching a YouTube channel.
You and the rest of thee audience is binge watching the creator’s content when all of a sudden they go silent.
The creators who deliver on a consistent basis grow an audience. The ones who are inconsistent and unpredictable get left in the dust.
2. If something isn’t working, tweak it.
A smart creator understands his or her biggest strengths and weaknesses.
I know that I’m not an expert on computer science or coding so, therefore, I stick to what I know — topics about motivation, getting started, and staying inspired.
Experiment with different ideas. Draw an outline and figure out what your personal brand stands for.
A creator without a macro vision of their personal brand will deliver unwanted content from the bigger majority of an audience.
3. Get back in the lab.
Go back to the drawing board and see what your audience is looking for. Companies have no problem throwing money at creators who cultivate an audience that trusts them.
Analyze your biggest hits and your biggest duds. Realize what works and what doesn’t.
Discover new ways of creating, do some workshops, watch some YouTube videos and become a subject matter expert (SME) in your niche.
Final Thought
The creator economy is rising. So many people want to create for a living, yet they lack the framework and discipline to do so.
Don’t be afraid to seek discomfort. The best version of yourself doesn’t come from playing it safe all the time.
Do what makes you uncomfortable. Get in front of that camera. Show up to write every day. Work on your presentation skills.
Who knows, maybe one day you’ll make a living out of it.
What do you think? Leave a comment with your thoughts. And if you think more people should read this article, share it on social media.
Comments / 1