3 Ways to Build a Better Social Media Presence

Jordan Mendiola

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Growing up, I’ve used MySpace, Facebook, Snapchat, Instagram — but never Twitter. I just didn’t get into it.

Until now.

As a creator who makes YouTube videos and blog posts, marketing is essential for maximum exposure. If you want to take your content creation to the next level, it’s more important than ever to know how to utilize Twitter.

The idea of scheduling your tweets and growing a following will allow you to utilize Gary Vaynerchuk’s strategy of “Jab Jab Jab, Right Hook.” His approach is where a creator gives, gives, gives, then asks.

In my case, I give valuable nuggets of motivation for creators and then share one of my writing links in hopes that people will click and find value in my writing.

Here are three ways to maximize your exposure using Twitter.

1. Schedule Your Tweets for Maximum Exposure using Tweetdeck

I did a thirty-day challenge to see how Tweetdeck would benefit my Twitter account. After thirty days,

I’ve gone from zero followers to 86 followers. It doesn’t sound like much, but I’ve found that by being a consistent user (without having to be on the app every time I post) has been effective.

My viewership on recent posts has risen, thanks to Twitter. On the stats page, I have noticed that I get between three and ten additional views due to sharing one link a day. I make sure to tweet about normal things in life — not just my specific niche, which has allowed me to have a more relatable side to myself.

Every post isn’t going to be a hit, but as long as you provide consistent value every day, people will notice, hit follow, and click your links.

2. Put in your $1.80 Every Single Day

Gary Vaynerchuk also has another strategy to increase your engagement. If you put in your 0.02 cents, 90 times a day, you’ll arrive at $1.80.

The idea is that by joining in on the conversation in your respective community, you’ll be able to increase followers and develop more relationships throughout the platform.

I use the $1.80 strategy for Twitter and Instagram. I’ve not only increased my follower counts but have had many genuine relationships that I cherish.

I met an Air Force female who is also a blogger and YouTuber, and I plan on visiting her at some point when I get home from deployment.

It’s a small world, and making social media actually “social” will boost how much you get out of the online world.

3. Retweet, Share and Use Hashtags

Retweeting valuable, often entertaining content will allow your followers to know more about you and look forward to seeing what content you have for them today.

Sharing posts with friends will help entertain others as well as make you look good because you’re still providing value — it’s just someone else’s value.

Hashtags on Twitter and Instagram are a must. If you’re trying to reach a wider audience, especially concerning your blogging, utilize hashtags like #WritingCommunity.

Social media is a great way to build your platform. It’s free for everyone to use, and it can help us create passive income at one point in our lives should we want to do so.

There are fundamentals that the platforms want us to follow to gain maximum exposure. If you do two or three of the things I listed above, and you bet you’ll begin to see a spike in your social media footprint.

We all have great value to share. It’d be a shame if it didn’t reach another person simply because of a lack of marketing. Share your insights. Find your tribe.

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Creative entrepreneur, U.S. Army Engineer, and dedicated runner. Committed to sharing ideas that lead to more fulfillment in all areas of life. Email: mendiola1829@gmail.com

Chicago, IL
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