Cumming, GA

Cumming City Center announces opening act, more entertainment, food, and shops

John Thompson

Cumming City Center announces opening act, more entertainment, food, and shops

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A view of the playground at City Center.(Image/City of Cumming)

Fans of classic rock and roll will be able to get their fix this summer at the new Cumming City Center.

One of the mixed-use development features is the Lou Sobh Amphitheater.

“We have also tentatively planned our first musical amphitheater event in mid-August,” said Cumming City Center Property Manager Jennifer Archer.

City Administrator Phil Higgins confirmed this week that the initial act is a Pink Floyd tribute band.

“We’ll probably have another event later in the summer before we crank back up in the spring,” he added.

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The amphitheater will open later this summer.(Image/City of Cumming)

The idea for the city center was one of the issues Mayor Troy Brumbalow ran on in his mayoral campaign, Higgins added.

The Cumming City Center, located on 75 acres between Canton Highway and Sawnee Drive to the west of downtown, is the vision of Mayor Troy Brumbalow to bring back the main street appeal to Forsyth County families.

“It’s hard for us to have a Main Street feel with two highways and government buildings downtown,” Higgins said.

The amphitheater is just one of many features of the new city center. In addition, city officials said the development features 117,000 sq. ft. of retail space, new police and municipal court buildings, several pocket parks, a putting golf course, and a trail and boardwalk system.

Another entertainment option opens later this spring.

In late March, the Course @ Tin Cup Grill was officially welcomed as a tenant in late March. Higgins explained a private company would be operating the facility and leasing the land from the city. The owners signed their lease on-site at the unique course, which features natural-looking synthetic turf, lovely wooden bridges over streams, lush vegetation, and a renovated vintage Air Stream trailer as its clubhouse.

The Course features 18 holes, representing some of the most iconic and famous courses worldwide. Local Forsyth County courses inspire the remainder. The course opens to the public in early May.

The development mirrors similar developments throughout the Atlanta region as “new downtowns” are created. Projects such as Avalon in Alpharetta and the City Center project in Fayetteville are hoping to develop a sense of community and destination for shopping, eating, and entertainment.

One retailer announced for the project is Avenue of the Oaks.

According to a city press release, after many years of completing interior design work and selling home décor and gifts in Roswell and Canton, owner Julie Hubbard decided the Cumming City Center would be the perfect location to open a shop.

“It has always been my dream to open a brick-and-mortar store somewhere in the Atlanta area. My search brought me to the Cumming City Center, and I knew when I first saw it that I wanted to be a part of this incredible project,” Hubbard said.

“With all the unique retail stores, walking trails, restaurants, and amphitheater, it will be a location for all to shop, eat, and spend time with family and friends,” she added.

The latest tenant added to the development is an ice cream parlor. City officials announced that Braselton-based Juke N Jive would open later this year.

The company prides itself on small-batch, handcrafted ice cream. It also serves handmade popsicles, ice cream sandwiches, ​cobblers, bread puddings, milkshakes and sundaes, cakes, bubble tea, smoothies, and ice cream sandwiches.

Mayor Troy Brumbalow said the residents are excited about the center’s opening because it provides an alternative to driving somewhere for restaurants and entertainment.

“These developments provide a sense of community,” he said.

Higgins added the community is eager to see the development open.

“Everywhere I go, people keep asking when it will open. They are very excited.”

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