Soda Companies Fight Against Sales Tax as Studies Indicate it Curtails Demand

Joel Eisenberg

The anti-soda lobby also supports the tax as a means of curtailing demand for unhealthy product.
SodasPhoto byShutterstock

Author’s Note

This article is based on corporate postings and accredited media reports. Linked information within this article is attributed to the following outlets: and


I have written previously about the negative health impact of sodas for NewsBreak. Though some do not contain sugar, artificial sweeteners have also come under fire for long-term health dangers. Indeed, my April 17th article, “Doctors Discuss Body Changes When You Quit Drinking Diet Soda,” is particularly relevant to this current piece.

The article excerpted a report, “Diet Soda: Good or Bad,” which stated: One study in 59,614 women showed that drinking at least 2 diet drinks per day was associated with a higher risk of heart problems and dying from heart disease over a 9-year period. Other older studies have found that both diet and regular soda intake could be linked to an increased risk of stroke. Plus, diet soda has been tied to a higher risk of metabolic syndrome, which is a group of conditions that can increase your risk of heart disease, stroke, and type 2 diabetes.

Other potential side effects listed in the piece is a decrease in bone density and an erosion of tooth enamel.

Again, this is with the diet variety of sodas, not the sugared versions which if anything at least said to be equally dangerous in the long-term.

This is why soda taxes are largely applauded by the anti-soda lobby regardless of variant.

Let us explore.

Sodas and Other Sugared Drinks, 2022

According to a November 12th report from, ‘This Industry Will Stop at Nothing’: Big Soda’s Fight to Ban Taxes on Sugary Drinks,” the anti-soda lobby supports the tax as a means of decreasing consumption of the sugar-laden favorites... as well as the artificially sweet variety.

As excerpted from the article: For years, research painted a mixed, often confusing, picture of the effectiveness of these taxes, while the soda industry poured millions of dollars into efforts to stop them. But mounting evidence suggests they are having a beneficial effect.

The article goes on to explain: Researchers in California and Illinois have found soda taxes lead people to consume less sugar. A meta-analysis, published in 2021, found that in five places with soda taxes, demand for sugar-sweetened drinks fell by 20% on average – although some was offset by people shopping over the tax border. In July, a study of more than 1,100 families in three cities – Philadelphia, Seattle and San Francisco – found that while lower-income families spent a higher proportion of their income on soda taxes, the amount their communities got back through tax-funded programs was greater. comprehensively delves into further issues related to both the taxes and the demand, and is a recommended read.


For now, taxes on highly-sugared drinks — and those with artificial sweeteners inclusive of sodas — will remain.

In the event of pertinent updates to this matter, I will share them here on NewsBreak.

Thank you for reading.

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I am an award-winning author, screenwriter for film and television, and producer. My mission on News Break is to share socially important perspectives on both culture and pop-culture. Member of PEN America, and the WGA.

Northridge, CA

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