Facebook (Meta) vs. Twitter: A Comparison of Revenue and Brand Loyalty

Joel Eisenberg

Will the financial positions of these globally dominant social media companies flip in the next decade? Financial experts examine possibilities.

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Facebook, Meta and Twitter logosMeta Platforms, and Twitter, Inc.

Author’s Note

This article is free of bias, and is based on current national statistics, projections from financial professionals including institutions, and accredited media reports. All linked information within this article is fully-attributed to the following outlets: About.Facebook.com, Business Insider, Wikipedia, Investopedia, GoBankingRates.com, CompaniesMarketCap.com, and Twitter, Inc.

Introduction

In October of 2021, amidst much fanfare, Mark Zuckerberg announced Facebook’s evolution into Meta. See here for Facebook.com’s own introduction to the company’s metaverse, and its evolved corporate identity.

From the online announcement: The metaverse is the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future.

Now known as Meta Platforms and doing business as Meta, Zuckerberg’s announcement elaborated as to how they will meet their goals: We’re already developing exciting new technologies that will help people connect and explore in the metaverse.

Some of these technologies are in the field of virtual and augmented reality.

On October 28, Zuckerberg posted a “Founder’s Letter” in the site’s newsroom. See here for that letter, which states, in part: In recent decades, technology has given people the power to connect and express ourselves more naturally. When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile. As connections got faster, video became a richer way to share experiences. We’ve gone from desktop to web to mobile; from text to photos to video. But this isn’t the end of the line. The next platform will be even more immersive — an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.

For its part, Twitter, the social media brand founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams dismissed Zuckerberg’s ambition, and the announcement was largely ridiculed by users on the platform. In a Business Insider article published shortly after Zuckerberg’s announcement, written by Isobel Asher Hamilton and entitled “Jack Dorsey Mocks Mark Zuckerberg's Metaverse Plan, Saying it's Dystopian,” this Tweet by Dorsey, Twitter’s CEO, was included:

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Jack Dorsey tweetTwitter

The Business Insider article can be seen here.

It has been widely publicized that the former Facebook brand is, by a substantial margin, the wealthiest social media company in the world. But is that status now in any imminent danger?

Let us explore.

Brand vs. Brand

For histories of Facebook — including its corporate rebranding — and Twitter, see Wikipedia pages here and here, respectively.

In November, 2021, Investopedia posted an article about how exactly social media companies such as Facebook (now Meta Platforms) and Twitter earn money from users, which is in large part through advertising. See here for the article, written by Greg McFarlane and fact checked by Vikki Velasquez.

In terms of platform valuation, considering ad revenues and other particulars that help drive stock value, according to a February, 2022 Sean Dennison article in GoBankingRates.com, the then-present valuation for Facebook (Meta) was considerably less than in the prior quarters.

See here for Dennison’s article, entitled “How Much is Facebook Worth?” which states: Based on current share prices, Facebook’s market cap is $608.435 billion, down from $911.054 billion in Q3 and over $1 trillion in Q2, when the company joined a small club of tech companies — Apple, Microsoft, Amazon and Alphabet — to have achieved a trillion-dollar market cap.

Regarding Twitter, per CompaniesMarketCap.com, Twitter is valued at considerably less than its Meta counterpart: As of March 2022 Twitter has a market cap of $27.97 Billion. This makes Twitter the world's 680th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Though beset by ongoing investigations and controversies, Facebook (Meta) remains ensconced as the globe’s highest revenue-generating social media company.

Conclusion

As Facebook morphs further into Meta, its existing social media platform may no longer remain its largest money maker, nor may its other corporate holdings such as Instagram, WhatsApp, and Oculus. Twitter, meantime, has remained consistent in its mission, and while performing very well the entity realistically shows no signs of catching up to the new metaverse in terms of revenue.

Thank you for reading.

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I am an award-winning author, screenwriter for film and television, and producer. My mission on News Break is to share socially important perspectives on both culture and pop-culture. Member of PEN America, and the WGA.

Northridge, CA
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