This article is free of opinion and bias, and is based solely on information provided by Walmart Inc. via its official app, and accredited media reports. All listed facts within this article are fully-attributed to Walmart Inc., as well as media outlets including Business Insider and Click2Houston. Consumer advocates Kendall Motzny and Matt Granite are likewise attributed.
Walmart is the United States’ largest brick and mortar retailer, and will likely remain so for the foreseeable future. I have recently written two articles on the controversial chain for NewsBreak that validate the above statement and comprehensively delve into the entity’s various business matters. See here for “Is Your Neighborhood Walmart Planning to Permanently Shut its Doors?” and here for “Walmart Keeping Prices Down Amidst Lawsuits and Surging inflation.” Both articles include links and excerpts from financial experts that acknowledge the chain’s recent difficulties, including the closing of numerous stores over the years, but conclude ongoing adaptations of their business model will for the immediate future keep Walmart ensconced at or near the top of the nation’s most successful retail outlets, second only to Amazon in terms of e-commerce.
It is to one specific adaptation on behalf of the company, in a concentrated effort to build word of mouth for their consumers, that this article addresses.
About Hidden Clearance Deals
Among key 21st century adaptations made by Walmart has been the creation of the official Walmart app, which launched on November 9, 2011 and is regularly updated. Within that app is the process to find and secure unadvertised deals. See here for Business Insider article, “I Went on a Walmart 'Treasure Hunt' to Find Hidden Deals on Clearance Items — Here's What I Found.”
From the article: With over 500,000 members, the Walmart Clearance Shoppers Facebook group is a community unto itself where shoppers share deals that seem implausibly good, with markdown prices as low as a few pennies. Walmart has a huge amount of inventory in its stores and online. The community of clearance shoppers approaches finding these hidden markdowns as something of a "treasure hunt." Click2Houston first reported on the phenomenon on Thursday. The premise of the "treasure hunt" is that the in-store tag doesn't always match the actual price of an item. So these shoppers take matters into their own hands, downloading the Walmart app and scanning items' bar codes directly to find hidden deals.
The Click2Houston report referenced above, entitled “Walmart Hidden Clearance is a Treasure Hunt, was originally published on April 29, 2021 (updated January 1, 2022) and can be found here. The report quotes consumer advocate “The Freebie Guy” (Kendall Motzny) and states: He (Motzny) said the premise of Walmart’s hidden clearance items is that store employees are not updating the price tags when products are marked down. ‘You basically don’t trust the tag,’ he explained. ‘When you download the Walmart app, you can use the built-in price scanner in the store to scan items. Shoppers are finding items as cheap as 3 cents!’
Finally, Emmy-winning journalist and YouTube personality Matt Granite, best known to his social media followers as “The Deal Guy,” offers a step-by-step guide to finding Walmart’s hidden clearance sales by utilizing the company’s app to scan items for exponentially lower prices. See here for Matt’s video, “How to Find Hidden Walmart Clearance Deals at Your Store.”
Walmart has adapted to recent internet culture and, in an effort to bring more downloads to their company app, is regularly discounting their clearance items through a scan and find process. Consumers who do not use the app will only be able to see the store prices for clearance items, but not the app’s substantial additional discounts.
Walmart stores, it should be noted, will only accept such app-based additional discounts.
Thank you for reading.