The cost of eggs caused some people to paint potatoes for Easter instead.
That’s according to CBS News, which said the trend took off on social media and caught the attention of “potato producers.”
The idea gained news attention when a group called Potatoes USA put out a press release urging people to try the “newest Easter trend,” describing it as “painting potatoes.”
"As a mom of two kids, I’m constantly looking for new activities. The idea of painting potatoes made me laugh, but honestly, it’s really fun,” said Marisa Stein, director of marketing at Potatoes USA, in the press release. “My kids loved experimenting with different designs. It was silly and a great way to spend time with my family.”
The press release explains, "Across the internet, families are giving their best tips for family-friendly crafting, featuring everyone’s favorite vegetable. Some use edible paint and water-based food coloring to dye their potatoes and eat them, too. Artists can give potatoes a food coloring bath for a lighter color or paint the food coloring directly on the spud for a vibrant alternative."
Potatoes USA offered a series of tips for people who wanted to paint potatoes. They included, "If you’re using food coloring, painting the food coloring on will result in the most vibrant color. If you don’t want the color to rub off, and you’re fine keeping the potatoes purely decorative, a coat of hairspray can seal the color and keep the dye from bleeding."
"I’m thrilled to see so many families hopping aboard this new trend,” said Bonnie Johnson, R.D., director of nutrition and industry relations, Potatoes USA, in the press release. “As a dietitian, I love seeing families embrace vegetables in creative ways. Making potatoes a fun part of your holiday will help children learn to love the spud – and all its incredible nutritional benefits.”