Tips for Finding Prospects for Your Guest Blogging Campaign

Jessica Robinson
guest bloggingPhoto byfreepik

For a business or website that wants to improve SEO performance, attain more visibility in a specific niche or grow its online presence, guest blogging is one of the best immediate solutions. For several years now, guest blogging has become a reliable practice for marketers across fields and sectors.

It not only enhances brand awareness but also keeps a brand relevant. However, if you’re new to guest blogging, you might wonder where to start and how to find quality sites that are relevant to your niche. Or, those that will help you reach your goals. This post explores what guest blogging is and the best guest blogging tips to follow during your campaign. Let’s begin!

Guest Blogging

Guest blogging refers to the practice of writing blogs for other websites. It’s also a content marketing tactic that helps marketers attain backlinks whenever the blogs are accepted and published. Guest blogging is a widely leveraged strategy for various reasons. It creates room for collaboration, improves link-building strategies, and helps brands showcase their expertise in a given field.

Guest blogging also helps websites improve organic traffic and extend their reach. However, guest blogging approaches differ from one site to another. Some sites offer guest blogging solutions on a monetary basis. In this way, you may have to pay a few dollars to the publisher.

On the other hand, contributing to certain sites may be on a non-monetary system. For example, some publishers may provide guidelines for guest contributors. For example, the content must be between 800 and 2000 words. The guest contributor may be entitled to a backlink to a business website or social media page, depending on the topic.

Generally, creating quality content cultivates more collaboration opportunities and exposure. Regardless of the type of contributor you are, you can leverage copywriting tips to create amazing content for your guest blogging campaigns.

Whether you’re trying to build a stable online presence, enhance eCommerce sales or business ROI, guest blogging is a content marketing tactic to keep in mind. But how do you find the best guest blogging sites for your campaign?

Tips for Finding Prospects for Your Guest Blogging Campaign

There are many ways you can consider to find relevant sites for your guest blogging campaign and some of them are;

  • Leverage Search Strings

Probably one of the most utilized mediums for finding guest blogging websites! All you have to do is type in your search terms in Google and press enter. You will receive many websites that offer guest blogging opportunities. However, make sure to use a variety of search terms. For example, your keyword plus a search term i.e;

Your keyword is the niche you want to focus on and it can be digital marketing, content marketing, social media marketing, eCommerce solutions, HR solutions, etc. Then followed with a search term;

  • Your Keyword “write for us”
  • Keyword “guest post”
  • Keyword “guest article”
  • Keyword “submit post”
  • Keyword “want to write for”
  • Keyword “contributing writer”
  • Keyword “guest post opportunities”
  • Keyword “become a contributor”
  • Keyword “become a guest author”
  • Keyword “submit article”
  • Keyword “submit news”
  • Keyword “accepting guest posts”
  • Your Keyword in the URL “guest post”
  • Allintitle: Your Keyword + guest post etc.

For example, your keyword is SEO and you choose write for us then the search term would be seo "write for us". Searching this way will help you land on many sites that offer guest posting opportunities. You can also continue to the next pages of Google to exhaust every search.

  • Search “List for guest blogging sites”

Guest blogging is a widely applied content marketing tactic globally and many bloggers understand its relevance. With that, you will surely find a lot of lists that provide guest blogging opportunities.

However, it is essential to carefully check the sites provided on the lists. Depending on your niche and marketing goals, you will have to set a benchmark for your site hunt strategy. Try to analyze each site to ensure that it will fetch you relevant traffic. This highly depends on the niche of the site. Try to focus on sites that are within your niche or highly related.

You may also have to avoid guest blogging sites with multiple niches; for example, those that provide several sections. For example, digital marketing, Technologies, education, HR, news, etc. If you’re within content marketing, try to focus on sites with niches like “digital marketing, content marketing, and social media marketing.

On the other hand, check the DA and traffic size of the guest posting sites. You may want to focus on the DA (domain authority) and the traffic rate. High DA sites are more likely to rank competitively on several keywords whereas a low DA score may make it difficult for your content to rank.

  • Use Content Explorer by Ahrefs

Ahrefs is a paid tool widely used by marketers and website managers for a range of purposes. The tool can help you analyze competitor sites and it can also be used to find guest blogging websites. All you have to do is log in to Ahrefs and then go to content explorer. Type in the keyword you want to search for guest blogging sites.

You can also filter your searches as per the traffic, DA, DR, location, keywords, and top-performing pages among others. In this way, you will find guest posting sites that are more specific to your campaign’s goals.

You can also use the tool to find content that is most shared or received maximum traffic. You can then get in touch with these sites.

  • Analyze Competitor Sites

Leverage tools to check out your top competitors and analyze their backlink profiles. You can consider this approach to discover where they publish their guest posts, the type of backlinks they provide, and the keywords they use.

Besides that, you can use other tools, whether social listening tools or content research tools like Buzzsumo to find relevant guest blogging sites.

  • Use Image Reverse Search

Yes, you can search for guest blogging sites using an image. Find authors within your domain and use their photos to find sites where they contributed their content. All you have to do is search “Google reverse search image” and then scroll down to “Google Images” and then click to enter. Upload the image and click on “find image source” above the photo. In this way, you will get the sites where the author’s blogs were published. You can then get in touch with those sites.

On the other hand, you can also use Twitter search to find sites. You can use any keyword plus any string for example “write for us”, “guest author” etc.

  • Perspective Technique

This approach is quite simple and reliable. All you have to do is enter keywords, most preferably long tails. For example “best social media marketing strategies” You can change perspectives in several ways i.e;

  • “Social media marketing tips for small businesses”
  • “Best Social media marketing Trends to Try Out”
  • “Actionable content marketing tips for small businesses”

In this way, you can create relevant topics based on the preferred keywords.

Bottom Line

Whether you’re trying out guest blogging for the first time or looking for tactics to alter your guest blogging campaign, here they are. Guest blogging can be a good way to reach out to new audiences, improve SEO results, and build a stable online presence. Not only that, guest blogging techniques help marketers attain quality insights into performing content marketing strategies. Follow these few tips to find prospects for your guest blogging campaign or stretch collaboration opportunities.

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Jessica Robinson is a charismatic corporate leader, a selfless educator, and a versatile content creator. Despite a management degree, her vision behind blogging is not only to follow her passion but to create more informed societies. Her selflessness reflects in every piece of her work on The Speaking Polymath.

Melbourne, FL

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