7 Best Conversion Rate Optimization Techniques for a Website

Jessica Robinson

Conversion Rate OptimizationPhoto byfreepik

There is always a goal of creating a website. Streaming from cultivating a competitive edge, and building an online presence, to simplifying customer service, all these are possible reasons for venturing into the online world. However, although creating and running a website may seem a fantastic idea for any business today, many businesses fail to achieve the best from their online presence.

Several eCommerce websites struggle with low conversions, sales, poor performance, or security issues. You might have earlier considered optimizing website speed, building better backlinks, or using quality keywords as the best mediums for running an optimized website. You can surely use free tool for keyword research and optimize your website keywords easily.

This piece of content explores what conversion rate optimization is and the best techniques to follow to produce the desired results. Let’s take a deep dive into the subject matter!

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) refers to the practice of optimizing a website for visitors to perform a desired action. CRO also refers to the series of actions taken to convert more visitors into leads, sales, subscribers, or loyal customers.

It should be noted that conversion rate optimization may differ from website to website. For websites within the service sector, their conversion rates can be determined by the number of site visitors that contact the business owner for the service or click on a provided link.

On the other hand, an eCommerce website may determine its conversion rates as per the number of visitors that complete the checkout process, signup for a newsletter, click ‘add to cart, or return to make a purchase.

Depending on your goal, it may be challenging to get the conversions you need to grow your business. However, apart from leveraging the best copywriting tips, there are many actionable conversion rate optimization practices website managers can follow to get more converts. Here we go!

7 Conversion Rate Optimization Techniques for any Website

Whether you’re an eCommerce website, business, or a blogging site these CRO techniques can certainly help you fetch more conversions;

  1. Deploy CTAs Strategically

Calls-to-Action (CTAs) are an important aspect of marketing. They not only tell a website user to perform a specific action but serve as a guide for them. A website without clear and definite CTAs is like a ship without a compass. However, it’s not all about presenting CTAs in front of a website user.

Tried and tested CTA practices happen to perform exceptionally well for all types of websites. If you already use basic CTAs i.e ‘try out our new product’ you may consider personalized CTAs.

A personalized CTA addresses a situation or the website user and persuades them to take immediate action. In fact, HubSpot discovered that personalized CTAs are more effective in producing conversions than basic or smart CTAs. You can embed personalized CTAs in an article targeting a specific audience. For example in an article about natural products, you can embed your CTAs, i.e ‘90% on natural collagen booster’ or ‘free consultation’.

Apart from that, mind the color and location of the CTAs and it would be best if you first test them. Using clear CTAs and positioning them in areas where the user easily clicks on them helps to optimize conversion rates.

  1. Use Short Form

If you must collect user data to enhance service delivery or user experience, then forms are important. Web forms are simple hallways to accessing customer information. However, ensure to follow the best practices. Avoid subjecting website visitors to forms that they might find taxing to fill or unnecessary.

Also, try to limit the number of form fields to ensure that more site visitors complete and submit the contact form. Also, avoid requesting a lot of personal information that may leave site visitors skeptical. Bad web form practices only increase abandonment rates and this directly affects conversion rates. Lastly, ensure to keep users’ information safe.

  1. Create Urgency

There has to be a reason for website visitors to take the necessary action. CTAs aren’t enough to make your site visitors order a product, sign up, or download your ebook. You must create a sense of urgency for them to take a specific action there and then.

For that, you may use CTAs like ‘limited offers’ ‘download now- free, and ‘70% Off- few left’ among others. These types of CTAs drive users to take immediate action which increases conversion rates among other marketing KPIs like traffic.

  1. Understand User Behavior

Websites are made for people, however, many factors influence their actions. If you want to increase sales, and ROI, or get subscribers, you must understand user behavior. First and foremost, investigate why your website visitors turn away or fail to complete the intended course of action.

Website issues like slow loading speed, long forms, and cluttered web pages are common causes of bounce rates. Targeting the wrong keywords can also affect conversion rates and devastate SEO success rate. It should also be noted that website traffic barriers hamper conversion rates and a failure to provide user experience does the same.

Visualize customer journeys to create meaningful experiences for all your site visitors whether new or returning. Use Search Console and Google Analytics to attain insights into your website performance.

  1. Optimize for Mobile

Mobile optimization is fundamental to many website goals. Apart from improving website traffic, optimizing a site for mobile produces seamless user experiences. We live in a world where over 91% of people access the internet using mobile devices. In fact, 58% of website traffic comes from mobile devices.

This means that designing your website and considering mobile users can directly improve conversion rates. Many people shop online using mobile phones and when a website is tailored for mobile, this offers an incredible experience.

  1. Leverage User-Generated

To inspire or showcase the value of your products or brand, you may have to tap into the power of user-generated content. User-generated content (UGC) is a type of content created by customers. Many customers deem user-generated content authentic and trustable.

With that, consider encouraging your target audience to create UGC and then post it on your website and social media platforms like Instagram and Facebook. This will persuade other users to take the necessary action.

  1. Retarget your Visitors

Depending on the conversion optimization strategies you use and your goals, you may notice more converts within a given time period. But, what happens when the conversion rates drop? Retarget!

Retargeting is a common marketing technique that largely involves reminding a website visitor of the previous action. You can retarget customers when you want them to complete a form or a given course of action. For example checkout.

If you have many website visitors that had expressed interest in your offerings but never proceeded as expected, then retarget them. You can send them personalized emails or use ad-based engagement strategies.


Start with a good website. There are many website builders on the market, but you must evaluate their pros and cons. Good website builders can help you manage your site effectively and offer seamless experiences. With that, assess the type of website builder you want to begin with.

Additionally, choose a good UX design. A responsive and easy-to-use website makes it easy for users to access whatever they want on it. This creates amazing customer journeys hence improving conversions.

Use Tools. You don’t need to invest a lot of money and time to increase conversions on your website. There is a range of tools such as Google Analytics, Hotjar, and A/B testing tools that can help you understand user behavior, attain valuable insights, and optimize your site for more conversions.

Bottom Line

It is common to struggle with conversion rates, however, there are many ways website managers can leverage to increase conversions. This piece of content details some of the best actionable ways to optimize a website for conversions. But it’s essential to remember that conversion rate optimization is an ongoing process, not a one-time thing.

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Jessica Robinson is a charismatic corporate leader, a selfless educator, and a versatile content creator. Despite a management degree, her vision behind blogging is not only to follow her passion but to create more informed societies. Her selflessness reflects in every piece of her work on The Speaking Polymath.

Melbourne, FL

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