Like most breweries in the United States, you have been affected by the COVID-19 outbreak and want to shift to delivery.
Fortunately for you since the outbreak, many states have loosed regulations around alcohol delivery. This way you can still brew your awesome beers and your customers can continue to enjoy them.
Chances are if you sell food you already work with an online delivery platform. You can take things a step further and work with a company that specializes in alcohol delivery.
If you don’t work with a delivery platform here are the top five companies that can help you grow your business.
Caviar which is owned by Door Dash started in 2012. They connect local independent restaurants for delivery, pickup, and catering. It’s best to use Caviar if your brewery sells food.
You can offer your bottles and can releases on Caviar. That way you give your customers a chance to do experience your delicious food and drink.
Caviar has its own courier system so you don’t have to worry about hiring in house. The app is fully functional and you won’t miss orders because a call comes through for new orders.
You can also sell merch on Caviar which is a bonus if your fans can’t make it to the brewery.
If you’re looking to take your online presence to the next level Drizly might be your best bet.
Drizly is partnered with all the best retail stores in over 100 cities in North America. If you’re already partnered with a retail store, Drizly will help you increase sales.
Maybe you have a large inventory in retail stores. Drizly will provide a consistent income stream to replace your in-house sales that can’t be made.
One of the downsides to Drizly is that it lacks curbside to-go ordering. You’re also unable to list your merch on the platform.
At first glance, you would think that Shopify would not be an option for your brewery but it can be a viable one.
Shopify is a top e-commerce platform on the market. It’s easy to use and allows you to set up your online store in less than a day.
On top of that, Shopify has a built-in payment processer (you do have to be mindful of the fees though). The user experience is seamless and you have the chance to reach a wider market.
The downside to Shopify is that you have to figure out the delivery system yourself. If you have that capability then Shopify can work for you.
Perhaps you want a more hands-off approach to your delivery systems. Beer Connect can do that for you. Beer Connect is more like a middle-man than a straight-up delivery solution.
Beer Connect has relationships with the United States’ top refrigerated shipping companies. They communicate with the shipping companies, speak with the receivers, and set up appointments to ensure a smooth shipping process.
Beer Connect does high volume which makes shipping cheaper. So if your goal is wide distribution then this option can work for you.
Make sure that your state allows customers to directly receive shipments from your brewery.
Craft City has over 1,500 beers in stock. One of the best things about Craft City is that customers can search by the brewery.
This lessens the overwhelm and allows you to continue to serve your current customer base and expose you to a wider market.
Craft City also allows customers to choose delivery type so you don’t have to set up a system yourself.
Keep in mind that Craft City doesn’t ship to AR, DE, KY, MS, SD, TX, or UT but otherwise, they have you covered.
It’s imperative that you do some deep research because every platform has its pros and cons.
Here are some things to keep in mind:
- Delivery fulfillment systems-Platforms like Caviar have a built-in system that you can leverage especially if you’re a more local brewery. If you want to expand nationally there are better options.
- Pricing- Most delivery models have some sort of pricing stricture. Some offer a flat fee while others take a commission. Make sure that the platform you chose helps you create more revenue.
- Analytics- A company that is transparent about analytics and reporting the better you can gauge if it’s a good long-term investment. Make sure your chosen company shows the analytics you use.
Now that you’re armed with options to create more sales, you’ll be able to have a bright future for your brewery.