One of the main reasons many small business owners don’t market as often as they should is that they don’t feel there is a good R.O.I. (return on investment) for their efforts.
“Cold calling” leaves many cold. While feverishly pitching products and services blindly to family members, friends, co-workers, and social media followers renders minimal results and maximum frustration.
This type of marketing frenzy can be costly and time consuming.
Remember, “time is money.”
As a veteran freelance writer who has successfully marketed and sold everything from books, to blog posts, to online classes, to creative services on a shoe-string budget, I can attest there is a better way.
Accordingly, I offer the following strategic tips for greater visibility and profitability in 2021:
1). FOLLOW THE K.I.S.S. PRINCIPLE.
Simply adding an email signature with a link to your website, online store or Amazon listing to outgoing emails can pay off in future business and increased exposure.
2). TIE IN YOUR BOOK, PRODUCT OR CREATIVE PITCH TO A NATIONAL AWARENESS DAY OR POPULAR HOLIDAY.
Did you know there was actually a Chocolate Cake Day in January? A Domestic Violence Month? A Black Music Month? A National Nutrition Month? To learn more about popular and (also) little-known awareness days check out AWARENESS DAYS.COM calendar:
3). LEARN TO WORK “SMARTER, NOT HARDER” THROUGH BRANDING.
According to Brandingmag.com: “Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.”
For example, branding for writers includes, but is not limited to: your blog’s appearance; your online image; your business cards; your body of work; and even your book and product reviews. The more cohesive, positive and comprehensive, the better.
4). KNOW YOUR TARGET MARKET.
What would be their demographics? Their pain points? Their income level? What’s the W.I.I.F.M. (what’s in it for me) factor? Assess and apply accordingly.
Remember, “knowledge is power.”