Minneapolis, MN

Why do some people say Tarjay vs. Target?

Jenn Leach

Is it Tarjay or Target?

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Target is a U.S.-based retail store based in Minneapolis, Minnesota. Target's tagline "Expect More. Pay Less" has been in existence since 1994 and they're known for their wide variety of goods to appeal to shoppers. They sell general merchandise from women, men's and children's apparel to footwear, furniture, toys, beauty and personal care goods, party supplies, luggage, home goods, groceries, and more.

Here are some interesting facts you might not know about Target:

  • Target started in 1962
  • They operate in all 50 states including District of Columbia.
  • Target employs over 400,000 people
  • Brian Cornell is the CEO (since 2014)
  • 75% of the U.S. population lives within 10 miles of a Target

So, this is the debate..

Some people say Tarjay and some people say Target.

What's the difference?

Which side is right?

Why are some people saying Tarjay instead of Target?

Here's why...

Tarjay vs Target

According to this source, saying "Tarjay" makes it sound more upscale.

...said with a fake french accent to make it sound more upscale than it is.

From The Lighthouse, Macquarie University Syndey Austrailia:

Tarjay was pronounced with a faux French accent, suggesting that Target’s fashions were chic but affordable.
The Tarjay shopper pretended that they were shopping at a European fashion brand, while making clear that they knew they weren’t.

Some people think of "Tarjay" as the nickname for Target. Target is actually pronounced: tar-get.

What's the right way to say Target?

It's pronounced, tar-get.

People say Tarjay today and may continue to.

You can say it the way you want to.

What do you think about this?

Share your thoughts in comments and feel free to share this article on social media and with your friends and family, if you'd like.

Disclaimer: This article is only for educational and informational purposes.

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