The Truth About Blogging

Jenn Leach

Photo by Glenn Carstens-Peters on Unsplash

Blogging. Everyone raves about blogging. They speak it up into the high heavens and brag about the income potential, the 5-hour workweeks, getting to travel the world, get free stuff, and be financially free.

The truth? This only happens for a tiny percentage of bloggers and blogging is not cut out for everyone.

That’s why 5% of bloggers who start, make a full-time income, which is the dream for many bloggers.

What makes a six figure blogger?

How can a blogger turn it full-time?

What sets them apart from everyone else?

And, how can they get there?

Let's break things down.

Blogging deconstructed

It boils down to the content you're producing, plus your marketing efforts.

Marketing is king, content is queen.

Marketing is way more important than the content itself and that’s where a lot of bloggers fall short.

While making great content should not be ignored, what’s the point of crafting killer content, ready to be consumed by the public, if nobody knows it’s out there?

The 80/20 rule

It’s 80% marketing 20% content.

Don’t get me wrong. Content is super important. Because once you get visitors to your blog, you really want them to fall in love with what you have to say, so they keep coming back.

That’s where amazing content falls in.

Marketing is just more important.

There are key things you MUST be doing to get eyes on your content.

First, you have got to be promoting your work.

Whether that’s embracing free ways to promote like sharing on social media or launching a full-on paid marketing campaign, either way you’re pushing to get traffic to your blog.

And, you’re heading in the right direction doing this.

Next, you’ve got to keep doing it.

Be consistent!

And, if you need help, don’t be shy, hire a team.

Here are some places where you can outsource your blogging work:

  • Problogger Job Board
  • Contena
  • Upwork
  • Social media (like LinkedIn, Facebook groups, etc.)

Blogging is hard

It’s easy but it’s hard.

Are you confused yet?

It's easy to get started. Super easy, in fact.

If you have an hour, around $50 to buy hosting and a domain, then you can start a blog.

It's easy to maintain a blog too, but the entire maintenance process is time.

This is where the hard work starts.

There are many components to blogging:

  • Keyword research and SEO
  • Collaborations
  • Social media
  • Content
  • Email marketing
  • Products
  • Affiliates
  • Events
  • And, more!

It’s a whole job, seriously. That's why if you hear about a blogger earning $10,000 per month, don't be surprised if they work a full 40-hour workweek or if they don't, they probably put in far more than that for years, prior to their blog taking off.

If you want to make it as a six figure blogger, think about this.

The ones that work hard at blogging are the outliers that make the most money blogging.

My first blog experience

My first blog was my favorite. I was working 20 hours weekly in the beginning and coming from a 60+ hour/week job I had before, this blogging schedule was a piece of cake for me.

At the time, blogging was one of my main projects and I had plenty of time that I could dedicate to it.

If you’re juggling a full-time job and want to do blogging too, your scenario may be different and just be prepared for the time commitment, whether it's packed into weeks at a time or drawn out over years.

The beauty of blogging is that you can make the rules so you can dedicate 10 hours per week and grow a bit slower or work in hours here and there as your schedule permits.

This blogger is new.

He makes $80K+ per month from his blog of less than two years. And he said he was working 100 hour weeks between his full-time job and the blog.

Is it worth it?

Would you work this much to become a six figure blogger?

Ask yourself this if you really want to make it as a full time blogger.

Blogging is a job

Blogging is a job.

Treat like a real job and this little mindset shift will make a big difference, trust me.

That’s all I have to say about that.

How Do Six Figure Bloggers Do It

They have a team.

They treat their blogs like a job (because blogs are).

They are professional, dress up for work (even while working from home), have a routine, a schedule, and they keep at it.

Consistency is the biggest takeaway here.

How you can start blogging

First, you have got to take it seriously.

Create a content calendar, prepare a schedule for yourself and work on your blog every week or better, every day if you can, even if it’s for an hour or less.

Consistently produce content.

Network with others in your community.

Continue improving your work, perform content and site audits on your blog, and include SEO in your plan.

Look at your competitors, pay attention to what they’re doing that works and try to do it better.

Monetize your blog.

Here are some ways you can monetize a blog:

  • Digital products
  • Physical products
  • Sponsorships
  • Ads
  • Affiliate marketing

Selling products on your blog

Whether you go with selling digital products like digital artwork or ebooks, or you sell physical products like t-shirts or coffee mugs, this can be a lucrative form of blogging income.

Monetizing your blog with sponsorships

Sponsorships or brand deals are another form of blogging income. You get paid to work with brands.

So, you may showcase your favorite brand of soap or favorite pasta sauce company. This should align with your brand so whatever your niche may be, try to work with companies that your audience would fall in love with. And, supporting companies that you truly love is always great, too.

Making money blogging with ads

Ads are the most passive form of income for your blog. You can join an ad network, get ads placed on your blog and when visitors click the ads, you earn money.

Some ad networks to check out include:

  • Google Adsense
  • Ezoic
  • Mediavine
  • Adthrive

Making money blogging with affiliate marketing

With affiliate marketing, you make money when you refer products and those referrals result in a sale.

For example, if you refer your visitors to a subscription box and they buy, you earn a small commission at no additional cost to them.

Whether you start slow or fast and fierce, keep at it and you’ll get there.

What do you think?

Comment below so we can continue the conversation.

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Millennial entrepreneur and writer bringing you fresh content and ideas about making money, side hustles, personal finance, budgeting, and lifestyle. Connect with me:

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