Nike is Rethinking Retail With Tech-Focused Boutiques In Key Global Markets
Nike Debuts Newest “Nike Live” Retail Concept, “Nike By Virginia Beach”. Nike remains on the forefront of data-driven retail strategy, incorporating customer demand and industry trends to open a “Nike Live” store in Virginia Beach’s Town Center. “Nike by Virginia Beach” opened its doors on December 9 with a line of customers enveloping the building for hours in anticipation of the grand opening. The intimate and seemingly exclusive invitation wasn’t missed by loyal customers, creating an organic fan and influencer-affected launch for the small-format, retail concept occupying 5,033 square-feet at the Divaris Real Estate-leased and managed two million square-foot mixed-use, urban format Town Center.
Read full story