Are you doing too much? If you’re not repurposing your original content, you’re not getting everything your work has to offer.
If you spend a majority of your time creating specific content for every platform you’re on — you’re not working efficiently.
The problem today is, there are so many outlets for content it can get overwhelming.
Instead of having to create unique content for each, start expanding one main piece in different directions.
And it all starts with the writing.
Writing Makes Content Come to Life
Besides articles and books, your favorite movies and TV shows don’t exist without writing.
All of these things have gone through constant rewrites and have been fine-tuned down to what you now know and love.
Million-dollar camera equipment, gear, sound, lighting, and technology all mean nothing without writing.
All content starts with writing — even effective social media posts. Pictures are great, but they only reveal so much.
Great posts become that way through the writing and caption. I have a friend with a massive Instagram following, and she can spend an hour or two crafting the perfect paragraph for one post.
Your favorite YouTubers can spend just as much time writing out their videos as they do filming them. It’s writing that makes content come to life.
It all starts with the blog. A lot of your future content can be created from one good blog post — so you need to spend a majority of your time on it.
If you write a single blog post, here's how to get up to 10 pieces of different content from it.
A Podcast Episode
if you run a podcast, you know it can be hard to come up with ideas. When you write a blog, do it with the podcast episode in mind.
You need to learn how to make the episodes sound more natural, and not like you're just reading into a microphone.
This takes practice, but it is easy to learn.
Do this by expanding off of certain sections you're reading with some new content. This takes minimal preparation time compared to writing a new episode.
A podcast is one of the easiest ways to repurpose content — and reach a whole new audience.
A YouTube Video
YouTube is an incredible platform for reach and engagement.
Take the audio from the podcast and release it on YouTube with some new images thrown in.
This can also drive many people back to your website.
It turns out, people don’t mind just listening to a video. The ultimate is if you can record your podcast on video and then release it. That’s killing two birds with one stone.
Five YouTube Shorts
As of right now, YouTube shorts seem pretty hot. Everyone is trying to compete with TikTok, and YouTube shorts are clips that are 58 seconds or less.
The reach with these shorts is pretty amazing as they are geared more towards mobile and shown in vertical format.
There’s varying information, but as long as you include #Shorts at the end of the title — and in the description — it helps it to spread.
Some say that YouTube automatically recognizes that it’s a short as long as it’s 58-seconds or under — and shot vertically — but throwing in the hashtag in can’t hurt.
Shorts are all about mobile viewing.
YouTube shorts are for snippets and quick facts. Take some interesting facts from your blog post and turn those into shorts.
YouTube seems to really be pushing these — so check it out.
Obviously, this is one of the easiest ways to repurpose content — but it’s still worth mentioning.
You don’t have to worry about figuring out what to say in your caption as you can take a chunk of text from your blog and post it with the accompanying image.
When you use Twitter, It’s all about putting those quick facts or takeaways out there and linking back to your original blog.
We consume things in short chunks anyway, so these forms of content are ideal for that.
The same thing goes for Facebook posts. Keep it short and sweet.
Quora is an awesome way to repurpose content, share your brand, and get great traffic back to your website.
Quora doesn’t demand your time the same way social media does.
On Quora, you help answer questions for any topic you could ever think of. When you've written a blog post, head over to Quora with the information fresh in your head.
Find four or five questions related to the topic and make sure they have at least 500+ views before you chime in.
Take the text from your blog, paste it into the answer, but then rework and edit it. You can also add an image or two.
Hopefully, you’ve gotten on board with Quora as it’s great for traffic and exposure.
Do you have an email list? I hope so, as this is the primary way to have an audience that is truly yours.
All of these platforms are like rented spaces. You don’t own them and things can change at any point, which throws everything out of whack.
You may know people who had their business crushed from Facebook updates, or algorithm changes on YouTube.
I know people who had their income cut in half when Amazon changed their affiliate structure.
These platforms are still great — but they belong to someone else. With an email list, you have a direct line to your followers that no one can get in the way of.
With a new blog, take some highlights of the topic and share them in your email newsletter.
Give some quick takeaways (that you just copy over from the blog) and link back to the original if they want to learn more.
This is one of the easiest ways to repurpose content, and you never have to worry about what to share in your next email.
So there you have it: 10 (or more) unique pieces of content — all from one source.
You’ve put a lot of time and effort into an article, so don’t let it go to waste.
Repurpose that content on as many platforms as you can. They all differ in their own way, so adjust it for each specific outlet.
You don’t have to use all of them, just pick the ones where you find you get the best engagement.
It’s good to experiment, as the content you’ve created might connect even better on a platform you didn’t expect.
All your future content comes from writing — so make that the cornerstone of your creativity.
Don’t let a great article sit and collect virtual dust when it could make a big splash elsewhere.