Frisco, TX

Collin County residents are worried that Universal Studios in Frisco will cause rent spikes and traffic jams

Jalyn Smoot
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FRISCO, Texas - A 100-acre Universal Studios theme park is headed to North Texas.

Universal Parks & Resorts — the theme park division of media behemoth NBCUniversal — has purchased a site on the Dallas North Tollway for a new kids-themed park and hotel in Frisco.

Frisco is a fantastic town,” said Mark Woodbury, chairman and CEO of Universal Parks and Resorts. “It’s vibrant and full of energy and full of young families, which makes it the perfect place for what we are doing."

City business leaders said that the park, titled Universal Kids Frisco, will be a kids-themed park with immersive experiences and rides involving Universal movies.

The Frisco development will be roughly a fourth of the size of traditional Universal Studios theme parks.

Despite its smaller build, the Universal Studios in Frisco projects to be a national attraction. Given its anticipated popularity, Collin County residents have already begun to express concern.

Bringing the newest Universal Studios site to Texas will certainly be a huge attraction for Frisco.

The kids-themed park will be built on the 2,500-acre Fields development, a huge tollway development currently under construction that will include over 10,000 homes.

In addition to the upcoming Universal Studios theme park, Frisco is home to the Dallas Cowboys headquarters at The Star, the new PGA of America campus, and the National Soccer Hall of Fame.

With so many huge attractions suddenly filling the area, residents are also concerned that traffic may become a concern.

In speaking with residents in the Frisco area, many believe that these new attractions will cause elongated traffic jams.

Zoning for the park is yet to be complete and city officials seem confident that they have a plan.

Universal executives didn’t provide a timetable for the project, but property sale records indicate the company has four years to open the park.

With a deadline of 2027 to complete the park, this puts the theme park's grand opening timeline near Dallas hosting the 2026 FIFA World Cup.

Additionally, Dallas will be hosting the NCAA Final Four- for men and women- during those years.

With so many huge events scheduled, heavy traffic seems inevitable.

Hopefully, though, the rent increase is at a minimum.

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Dallas, TX

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