New York City, NY

Grubhub free lunch promotion crashes system leaving customers hungry

Jake Wells

You've likely heard that there's no such thing as a free lunch.

And that turned out to be the case for many New Yorkers during a recent Grubhub promotion.

The delivery app launched a promotion offering for users in New York City a free lunch up to the valueof $15 between 11 a.m. and 2 p.m.

Christopher Krautler of Grubhub said the platform was averaging up to 6,000 orders a minute, which “absolutely blew away all expectations.” The app reportedly receiving thousands of orders per minute, meaning countless orders were delivered hours late or never arrived at all.

Furious customers took to social media to vent their frustration, with many saying their food was never delivered or arrived hours after they placed their order. Others said they couldn’t access the promotion because inundated eateries had switched off their service on the platform.

As a result of the promotion, restaurants actually lose out on sales and customers vent their frustration on social media and leave negative reviews. It's really a problem that affects everyone involved in many ways. Here is a recent tweet from a restaurant owner in NYC.

Could this problem be solved or avoided? Is Grubhub to blame for these problems? These are great questions that are definitely worth considering.

Please feel free to share your thoughts in the comments.

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Disclaimer: Please note that this article is only for educational and informational purposes.

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