"Why Buy Legal New York" Statewide Cannabis Public Education Campaign Officially Launches

J.M. Lesinski

A shot of the stage at Artpark in Lewiston, New York.Photo byPhoto by J.M. Lesinski

New York State Governor Kathy Hochul recently celebrated the launch of the new "Why Buy Legal New York" public education campaign about New York state’s new legal cannabis program.

"To bolster the public health and safety of all New Yorkers, we are providing them with information they need to make informed decisions and enjoy cannabis responsibly," stated Hochul of the campaign. "As we continue to build a healthier and more equitable cannabis market, I am proud to launch this important public education campaign to promote safer, legal purchases of cannabis from licensed dispensaries throughout our state."

The digital campaign features a plethora of educational materials, including "The Guide to Safer Cannabis Consumption," a guide on how to find legal dispensaries across the state and how to consume cannabis safely.

"We want to make sure that New Yorkers are informed about the potential risks and benefits of using cannabis,” noted Chris Alexander, Executive Director of the New York State Office of Cannabis Management. “Our goal is to empower consumers to make informed decisions and to ensure they have access to the safest products available. New York has some incredible dispensaries across the state, and I encourage cannabis consumers and the canna-curious to visit these shops and see for themselves."

“Why Buy Legal New York” focuses on three key pillar philosophies: protecting public health, promoting social equity, and promoting community reinvestment.

"Our 'Why Buy Legal New York' campaign is critical to educating New Yorkers about the importance of purchasing cannabis legally from licensed dispensaries,” remarked Lyla Hunt, Deputy Director of Public Health & Education Campaigns, of the campaign. “These PSAs are designed to offer a striking contrast to the exaggerations and incorrect messaging so many experienced during the prohibition of cannabis. By emphasizing the health and safety benefits of buying legally, we hope to build trust in the regulated cannabis industry and encourage New Yorkers to make informed decisions regarding cannabis consumption. This campaign is also an opportunity to address historical harms and promote community reinvestment while providing valuable information about the regulated cannabis space. We are excited to launch this campaign and believe it will make a significant difference in the lives of New Yorkers, supporting a safer and more equitable cannabis industry for all and furthering New York State's education first approach."

This is original content from NewsBreak’s Creator Program. Join today to publish and share your own content.

Comments / 2

Published by

I have worked as a professional journalist for over five years now, covering the arts, music, food, politics, and culture up and down both coasts of the United States. I have a B.A. in English from SUNY Fredonia with minors in Psychology and Creative Writing, as well as an M.F.A. in Creative Writing from California State University, Fresno.

Buffalo, NY

More from J.M. Lesinski

Comments / 0