NBC merger operation with EA flopped last month.

Isaac VJ

NBC Universal reportedly nearly merged with Electronic Arts, as Comcast CEO Brian Roberts approached EA CEO Andrew Wilson with a proposal to combine the entertainment media company with the gaming giant.

Both, the lawyers and the bankers of NBC Universal and EA negotiated for weeks about how a possible merger would take place; The overall proposal reportedly saw the Roberts family take control of the combined company, but with current EA CEO Andrew Wilson running the company.

Had Wilson been the CEO of the merged company, then-current NBC Universal CEO Jeff Shell would have been given a larger role within Comcast, and Shell was also reportedly involved in the discussions.

During the last month of discussions, the proposal fell through due to disagreements over the price of the merger and how it would be structured. But amidst the M&A trend in the gaming industry right now, EA is reported to have talked to other big companies like Disney, Apple, and Amazon about the possibility of being acquired.

Interest in the acquisition has reportedly increased since Microsoft bought Activision Blizzard earlier this year. Although, a primary concern for any EA merger will be allowing Wilson to remain CEO of the combined entity.

As recently as March, EA also reached out to Disney to seek a “more meaningful relationship,” rather than just doing licensing deals as it does with something like the Star Wars games.

EA spokesman John Roseburg did not comment on this specific rumor but did provide a statement to Puck, saying:

“We are proud to be operating from a position of strength and growth, with a portfolio of amazing games built around a Powerful IP, made by incredibly talented teams and a network of over half a billion players. We see a very bright future ahead”

NBC Universal once had its own game publishing business but closed it down in 2019, only after less than three years of starting it.

Sources: IGN, Kotaku, Twitter

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