Activision Blizzard operation is “moving fast”, Brad Smith says.

Isaac VJ

The President of Microsoft, Brad Smith, has claimed in Belgium that the company’s proposed acquisition of ATVI is going relatively quickly.
Dado Ruvic (Reuters)

The deal was announced in January that Microsoft intends to acquire Activision Blizzard in a $68.7 billion deal, this is the biggest operation in the modern gaming industry by distance, surpassing the $7 billion operation cost by Bethesda by a lot, and Microsoft said at the time that it hopes to complete the deal in the first half of 2023.

Brad Smith (President of Microsoft) has spoken about the Xbox acquisition of Activision Blizzard and has made some interesting statements in a new interview with the Belgian business publication L'Echo.

“It’s moving fast, at least fast enough for an acquisition of this size”

“We have received requests for information on this subject here in Brussels, but also in London and Washington. We answer questions, we give briefings, and we provide the information requested”.

“One of our attorneys summed it up nicely by saying, We’re coming to the end of the beginning, and now we’re entering the beginning of the middle”.

“It’s a long process, and we’re still at the stage where we’re answering questions. For us, of course, the sooner it is done the better, but we will respect the process”, Said Smith.

Acquiring Activision Blizzard would give Xbox exclusive control of franchises like Overwatch, Call of Duty, Warcraft, Crash Bandicoot, Candy Crush, and future products and technologies from ATVI.

If it wins regulatory approval, Microsoft has said it would continue to release Activision Blizzard games, including Call of Duty next titles, also for PlayStation consoles after the acquisition and beyond existing contractual agreements. It wants more games from the publisher to be available even for the Nintendo environment.

Source: Twitter, Game-News24, Gamingsim

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