It's Official, Kobe Bryant and Nike Have Reaffirmed Their Long-Term Partnership.

Hikaru M.

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Kobe Bryant

Nike's partnership with the Bryant family will focus on empowering a new generation of sports enthusiasts and promoting youth participation in the sport in partnership with Vanessa Bryant.

The Kobe 6 Protro "Mambacita Sweet 16" will be the first new sneaker from the partnership, honoring Gigi Bryant. The Mamba & Mambacita Sports Foundation will get all earnings from the sale of this sneaker. We'll let you know more about the release when we have it.

Nike and Kobe Bryant have been collaborating to inspire basketball fans worldwide for many years. For Bryant, it was an opportunity to transfer his love of sport from China to the United States while abandoning an iconic lineage of basketball shoes. Despite Bryant's passing nearly two years ago, his legacy, both on and off the court, is still being felt.

With today's announcement, Nike begins a new era of collaboration with the Bryant clan. A new generation of athletes will be inspired and motivated to participate in sports due to this collaboration with Vanessa Bryant.

Not only basketball fans love Kobe Bryant; he has a global following that extends far beyond the NBA, as Nike CEO John Donahoe recently stated. As one of his deepest, lasting legacies, he was a driving force in the sport's growth, particularly for women and young people. We want to memorialize Kobe and Gigi by supporting the next generation for many years, together with Vanessa."

It is with great joy that Vanessa Bryant announces that she and her husband, Gigi, will be working with Nike to spread the Mamba Mentality to more young athletes throughout the world for years to come.

According to Vanessa and Nike's new partnership, the Bryant family and the NBA and WNBA players who carry the Mamba Mentality's history in their blood will continue to be outfitted.

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