Snapchat launches Spotlight

Herve Mouyal

TikTok is definitely the application that sets the standards in 2020. After Instagram, it is now Snapchat's turn to launch a feature similar to the Chinese social network, and it is called Spotlight.

The arrival of Spotlight is not really a surprise. The American company had given some clues, notably with the deployment of a music feature in the Snapchat application. Featuring videos that can last up to 60 seconds, Spotlight, unlike TikTok, does not allow users to leave public comments and is private by default, so creators will be able to keep their account private while being highlighted on the platform.

Snapchat specifies that anyone's content can arrive on Spotlight. Videos will be selected based on the number of unique views they have recorded. The social network also notes that $1 million will be shared each day among the creators who have the best videos in Spotlight. To be eligible, you must be over 16 years of age.

Spotlight is currently available in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Norway, Sweden, Denmark, Germany, and France.

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I have always needed to create and for the past 7 years I have been sharing my creativity by producing photo and video content for luxury hotels around the world as well as for brands. I don't like to stay in my comfort zone because I can get bored very quickly. I need to try new things because for each brand the speaking is different.


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