I bought an Android phone a few days ago. Before purchasing the phone, I read many online reviews of the product to decide which was best for me. Then I made a list of some best laptop models for me. I went to a store to check the product before buying.
In the above scenario, we notice two things; push & pull strategies. I have made a list of some favorite models due to Android phone marketing which means I was pulled. Then I went to the store, which meant I was pushed into choosing the best one.
This article will discuss how push & pull factors attract more eCommerce customers.
Push Marketing
The word “Pushing” means using force to move something to move an object in the direction of the force. Push marketing is also similar; the companies try to push their product to customers who never think of buying them. This strategy needs a lot of effort because companies must convince customers to buy their products.
Push Marketing Strategies Examples
Push marketing is not very common in local businesses, but it is common in Dropshipping. Here are some best examples.
Throx: When someone buys socks, they buy them in pairs because we have two legs. But Throx convinced their customers to buy three socks for each person. For convincing, they told their customers they could still use the pair when the washing machine eats one of them.
Doggles: This is a company that sells Dog accessories. Dogs do not need sunglasses, but you can pair them with your best buddy, attracting customers. This is a fantastic example of push marketing.
Apply Push Factor to Your eCommerce
Using banners on third-party sites: As a push strategy business, you have to hire others for your promotion. Hire third-party websites to promote your site.
Facebook Ads: Facebook is one of the most used social sites, so Facebook advertisements can attract many customers.
Pull Marketing
Pull marketing is the opposite of push marketing. Here customers need your products, and you must deliver the best. Unlike push marketing, where you must convince your customer and push your products, you need to provide the best in pull marketing. And this is very easy compared to push marketing.
Pull marketing strategies Examples
There are thousands of pull marketing examples most businesses run on this strategy. The best examples are:
GoPro: A sports camera brand that is very famous to vloggers around the globe. It is handy, and vlogging is a good hobby and career at the same time. So customers buy this on their own decision.
Zalando: A Women's Shoe brand situated in Spain. And you know how much women love buying new shoes and fashionable accessories.
Apply Pull Factor to Your eCommerce
SEO and web ranking: As customers already know your products, they need the best and most reliable source to buy from. Just make sure your company gets well known for the products you sell.
Social media marketing: Use different sites to tell the audience that you have the product you need. Use Facebook ads or hire influencers to gain some customers.
Push vs. Pull Factors: Which Sales Strategy Should You Use for Attracting eCommerce Customers
There is no room for saying one is better than another. It may vary depending on the location or product you are selling. Boat Push and Pull marketing has its own pros and cons. You can gain more loyal customers using a pull strategy, but the growth might need to be faster. On the other hand, using a push strategy, you can gain more customers and sell faster. But there is no guarantee of loyal customers.
I explained what Push and Pull marketing is, which is better, and how to apply them. We also mentioned some examples of both sections. I hope you know these strategies and can run your business smoothly.
(Contributed by Sohel Rana & Hermes Fang)
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