Content Marketing: Write More for Your Online Store Visitors

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Creating helpful and quality content is an effective way to grow your business in today's world. To have a successful marketing strategy, it is imperative to add content creation to the plan. According to a study, content marketing generates over three times the lead volume, and it costs about 62% less. Even e-commerce platforms like Shopify and Shoplazza have a blog section for store owners to leverage content marketing.

Content marketing is cheaper than paid traffic, and it yields more results than many other marketing strategies. Creating helpful content for your audience will help you gain their trust, increasing their chances of eventually patronizing you.

This article will discuss six tips to help you write better and produce quality content for your e-commerce business.

1. Break the Process into Steps

Breaking the whole content creation process into parts helps you allocate portions without tampering with quality. MindMeister is a software that gets this functionality done within a short time. All you need to do is write out each part of the content creation process. MindMeister will then check which areas to outsource.

When planning for your content creation, focus on the following points:

  • Write out the process for different platforms.
  • Decide the portion to be outsourced for the content creation process.
  • Make videos and train your employees to produce the exact parts of your content.

2. Make A Keyword List

You need to select target keywords for your content, especially if your keywords are for search engines. About 87% of searches are from Google search engines, and 60% of the first ten pages of Google SERPS are over three years old. Look for keywords that will target your ideal audience and are less competitive.

Keywords would determine the kind of content to create, determining your focus. To build keywords, you can use Moz, a software that creates a list of keywords. It shows the volume of traffic and how difficult it will take to get results.

3. Maintain A Well-organized Content Calendar

After breaking the content into parts and creating your keyword list, the next step is to create a content calendar. A simple spreadsheet would do for a start. You need to know what content to make, the channel, and the date to publish it.

Aside from using a spreadsheet, some software can help you organize your content. Regardless of which one you choose to use, make sure you're committed to it and get it done. When you’re more organized in your market strategy, you’re 397% times more likely to succeed than others.
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4. Create Outlines for Future Posts

Instead of designing new outlines from scratch in the future, build an outline template. The outline will help you point out all the missing pieces of your content. Ensure you add data, paragraphs, titles, and subtitles to your posts.

Outline templates will help you write content faster and with a consistent style. A market that actively plans projects will report success about 356% more often than its counterpart.

5. Hire Experienced Writers

These days, you may need to start writing lengthy content for your blog. If you don't have the resources to build a big team of writers, hiring freelancers is the best alternative.

Writing content takes a long time, and it has several phases. It ranges from outlining to writing to editing. Research shows that it takes about 3–4 hours to write a 2000-word article. You can hire writers on various freelance platforms, like Upwork, Fiverr, Guru, etc. These freelance sites help you find writers on time, and they also help you manage your time and work on your business.

6. Repurpose the Content for Multiple Platforms

To create a sense of omnipresence, there is a need to send out articles to several platforms. Ensure you track your YouTube channel, blogs, social media, and other platforms that generate traffic. Monitoring traffic will help you understand the best way to optimize for an increase in conversion and also make the necessary adjustments.


Good content has a positive impact on your ROI and CRO. To effectively create quality content, you need to employ the right system, process, and tools. Leverage the strategies discussed above to deliver better content for your online store, increasing your sales.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)

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6 years experience in digital marketing. A gracious loser, not a lousy winner.


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