eCommerce Delivery: What to Do When You Offer Slow Shipping

Hermes_Fang

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eCommerce is bigger than ever. The average customer has shifted their shopping habits from physical to online. Storeleads noticed that there’re over 10 million live stores running on multiple eCommerce platforms like Shopify, Shoplazza, Wix, etc.

Thanks to the change, many store owners have seen a surge in orders ever since. However, this sudden change has become a double-edged sword as it has also shown customers the flaws of some stores, such as their slow shipping times. But what can you do when you offer a slow shipment?

Why Does Fast Shipping Matter in eCommerce

However, before we give you actionable tips, we first want to clarify why fast shipping matters in 2022!

The thing is, people expect things to happen quicker than ever before! People can get instant gratification from social media, fly to the other side of the planet in less than a day, and do more.

And thanks to Amazon, people have started to expect their orders to come within a couple of days. So if your orders don’t get there within a couple of days, you might be in trouble!

According to the Baymard Institute, a considerable 22% of people abandon their carts if the shipping takes too long. So, whenever possible, you should always try to reduce the shipping times to win your customers over.

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What to Do When Offering Slower Shipping

Not all businesses can afford faster shipping. That’s because quicker shipping tends to cost more. And if you’re a dropshipper, you’re out of luck, as shipping from China to the US costs a lot!

Is there anything you can do to reduce the cons of slow shipping? There is, and here are a couple of ways to minimize the problems:

  • Make Shipping Free: When offering slow shipping, you should never charge your customers. They already anticipate that it will come quickly. And if they find out that it won’t, they’ll most likely abandon their cart.
  • Mention Your Shipping Times On The Product Page: The last thing you want to do is surprise your potential customers with slow shipping times. So instead of doing that, you should add a text about the shipping times below the add to cart button.
  • Add Fast Shipping As a Paid Option: If there’s any way you could, the best way to reduce the problems of slow shipping is to offer a paid shipping option that will quickly deliver customers’ items to their doorstep.

How to Get Faster Shipping

While those three tips might help you reduce the problems you’re facing, they shouldn’t be your solution. That’s because offering slow shipping could slowly kill your business. Instead of allowing this to happen, you should find a way to begin shipping your products more quickly.

You could do it in a couple of ways:

  • Offer your products locally: If you don’t have enough money to have multiple warehouses in different locations, you might want to just sell your products locally. Your average shipping costs will be reduced, and you can offer quick shipping.
  • Work with a Logistics Company: One of the easiest and smartest ways to boost your shipment times is by outsourcing your fulfillment to a logistics company. 3PLs tend to be more experienced and can give you the best shipping times and prices.
  • Get a New Supplier: If you’re a dropshipper, you might want to start selling products closer to your customers. So, for example, if you sell to the US, you should find a US supplier.
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Conclusion

Fast shipping is essential if you want to stay competitive in 2022. If you cannot offer fast shipping right now, try the three things mentioned above on your eCommerce site, and you’ll reduce the problems.

But remember, whenever possible, try to get better shipping times as your online store’s future depends on it.

(Contributed by Andreas Ojala & Hermes Fang)

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6 years experience in digital marketing. A gracious loser, not a lousy winner.

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