When looking to build a website for your online business, there are a couple of options. If you know how to program and code, you could design it from scratch. However, if you’re not a programmer, you can hire someone to build the website for you. Aside from coding, you can save yourself stress by using a drag-and-drop website builder. These website builders allow you to be creative and independent, using a drag-and-drop editor to develop your website.
You use a content block and a custom template that you drag to match your desired content. However, drag-and-drop website builders also have their disadvantages. This article discusses the significant advantages and disadvantages of drag-and-drop website builders. I hope this helps you decide if they are the best option.
Advantages of Drag-and-Drop Website Builders
1. No Coding Experience Needed
One of the benefits of drag-and-drop website builders is that using them does not require coding skills. You can drag and drop the elements you like to build a website. There are also several customized templates you can work with. You can edit the templates to suit your needs. You get to control how your website looks and how you want it to function.
2. Relatively Inexpensive
When creating a website, it is very economical to use a drag-and-drop website builder. You do not have to pay any programmer or a designer. Depending on the plan and platform, you won’t be spending up to $20 and probably $10 every thirty days. Drag and drop website builders have opened an avenue for small business owners to own a website.
3. E-commerce Functionality
Drag-and-drop website builders like Shoplazza, Shopify, Wix, etc., allow e-commerce store owners to sell directly on their websites. They also allow the integration of third-party apps and more advanced features like dropshipping, local delivery, and several others.
Because of the way drag-and-drop website builders already have ready-made functions, it takes a short time to build a website. Also, there are no special skills required. So, you won’t have to start taking a class on building your website. It is quite straightforward.
Disadvantages of Drag-and-Drop Website Builders
Despite the many advantages of drag-and-drop website builders, there are some setbacks to keep in mind. They include the following:
1. Prone to Hacking
One of the significant disadvantages of using website builders is that the website is vulnerable to hacking. When programmers build your website, you are assured that your site is secured. Although website builders promise security, if you do not check, your site's security can easily be tampered with.
2. Lack of Originality
Even though drag and drop website builders offer various templates and functions, different business owners can use the same templates, which will make websites look alike. That may confuse the visitors.
3. Limited Mobile Experience
Coding is essential for the mobile viewing and functionality of your website. Mobile functionality is necessary, with 50% of internet searches coming from mobile devices. Drag-and-drop website builders won’t add this feature to your website.
4. Lack of SEO Integration
Your website needs to be search engine optimized to convert traffic into organic customers. And most website builders suck at SEO. Although they let you change the title, description, alt text, etc., it is still not enough for people who want in-depth functions.
Drag-and-drop website builders make it easy to own a website without coding skills. It is friendly for starters, but limited for veterans.
If you plan to create a website for your business, go through the advantages and disadvantages discussed above to know if it is best for you.
(Contributed by Ayotomiwa Omotosho & Hermes Fang)