E-commerce Website Design: From Color Matching to Page Layout

Hermes Fang

When building your very first e-commerce store, its design is extremely important. It’s the make or break of your business. If you give your customers an excellent and professional experience, you should see your sales conversions skyrocket!

But if you do the opposite, it’s tough to get any sales! This article will give you the six best web design tips so you won’t have to experience the disappointment of no sales.

So without further ado, let’s get into it!

Photo by Deeana Creates

#1 Use Color to Your Advantage

For starters, we want to talk about why picking the right colors is extremely important. There are two reasons for it:

  • Color psychology: It should not surprise you that people tend to associate colors with words. For example, purple is considered a color for luxury, while red is for power.
  • Great color matching: Picking colors that work together can differentiate between a professional and an amateur eCommerce store. So be sure to pick the right colors.

As you can see, it’s all about branding. To make it easier for you, we’ve got some tools to recommend.

For example, if you want to learn more about color psychology, I highly recommend reading the article from HelpScout. You’ll get to know what each color represents, making it easier to pick the color that suits your brand.

Then, to find a good color palette, I highly recommend using Adobe Color. With this online tool, it’s easy to find colors that perfectly contrast or complement your brand color. You can even upload an image to get the colors.

#2 Make Your Core Message Clear

One of the biggest problems that beginner entrepreneurs have is that they focus too much on how their store looks rather than its contents.

But why is it a problem? Well, it’s because if people don’t understand what your business does in just a few seconds, you’ve already lost them. So make sure that you tell the right message.

For example, you should clearly state what your business does and what benefits your potential customers will get on your home page.

Just take a look at Skullcandy, for example. On their homepage, you already know that they sell headphones. You will also learn about the benefits if you read a bit more.

#3 Make Your Website Responsive

Did you know that 55.4% of people purchase on mobile? And what that means is your website needs to be as easily useable as it is on desktop. So you need to make sure your website is responsive.

It all comes down to the store theme. Shoplazza, Shopify, and many drag-and-drop website builders make responsive themes for store owners. You can double-check it with customer support to ensure the platform has the themes you need.

Photo by picjumbo.com

#4 Include Reviews/Testimonials

Do you know why you don’t get many organic sales? It’s because it’s difficult for new buyers to trust you. So if you’ve got any, be sure to include reviews and testimonials. According to a BrightLocal study, 79% of people take online reviews as a personal recommendation.

So that means, if you’ve got a lot of good reviews, most people will be ready to purchase from you!

#5 Quick & Simple Checkout

Apart from how your website looks, it’s essential to ensure your checkout process is simple and easy. That’s because if it’s difficult, it creates resistance for your customer to finish their order.

And if it’s too much, they will abandon their cart and never come back.

Thus, when creating your e-commerce store, keep it as simple as possible. If you can, make the checkout on one page, and ask for as little detail as possible. Or add a progress bar to show how much is left to do.

#6 Install Tracking Software

It doesn’t matter how many tips you follow; you’re likely not to create a fantastic eCommerce store on your first try! So to counteract that, we highly recommend you have some tracking software.

This way, you can see where your potential customers struggle most. For example, you can see what people click the most with a heatmap. That can give you valuable insight into your performance and where you can improve upon.


Those were the six tips for creating a better eCommerce store. The color, layout, reviews, and checkout process are essential to your traffic and conversion.

We hope you found this article helpful and that you’ll use these tips to create a successful online business.

(Contributed by Andreas Ojala & Hermes Fang)

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7 years experience in digital marketing, KOL marketing, and SEO.


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