E-commerce is constantly evolving. Every day, new technology is launched, making it challenging to keep up with all the changes. Don't worry if this describes you; we'll keep you up to date on the current trends.
This article will discuss a new technology known as "headless commerce." We'll address queries like "what is it?" and "how can you profit from it?"
Headless Commerce: A Definition
Headless Commerce is an e-commerce website that has separated the front end from the back end in its most basic form.
In simpler terms, this implies that all of your website's visual and interactive elements, such as photos, videos, texts, and buttons (front end), are isolated from the lines of code that power your online business (back end).
While it may not appear noteworthy at first, it provides several benefits to e-commerce businesses.
Benefits of Headless Commerce
1. Full Creative Control
The visual part of your website is built using templates in standard e-commerce websites. While this may make building your website easier, it restricts your creative flexibility. You have a limited ability to modify things.
But with Headless Commerce, you can let your imagination go wild! This allows you to design a unique website. If you want to see it in action, I highly recommend visiting Apple's product website! The way they present their merchandise is breathtaking.
2. Seamless Integrations
Another thing where usual online stores fall short is integrations. While plugins are available for these sites, they run into a problem. And the issue is that those plugins might not work optimally.
They may be buggy, resulting in slower page load times. And the speed of your website is critical. According to Google's research, if your page takes more than 3 seconds to load, around 53% of mobile consumers will abandon your site.
3. Better Optimization
A good user experience is critical for every website. You can tailor it to your ideal customers' imagination.
And as an added benefit, this type of eCommerce site also loads faster. You won’t have to worry about your pictures loading too slowly to earn more customers.
4. More Conversions
And as a by-product of all the previous benefits, you should start seeing more sales on your website. Just think about it.
When you provide a superior user experience for your visitors, they will have no excuse not to buy from you. You’re not making their lives complicated! Instead, you’re making it a joy!
Furthermore, because you have complete creative control, you can optimize your copy, and other areas of your sales funnel like never before.
Create A Headless Commerce Site
Fortunately, it is now simpler than ever. Many e-commerce website providers, including Shopify, Shoplazza, Wix, and Squarespace, feature the functionality. They all accept different API plugins and allow you to tweak the code if you want to.
Shopify designed a landing page to illustrate how Shopify's headless commerce works. The mechanics are the same on other platforms. It will help you understand better what headless commerce is and how it may benefit your business.
(Contributed by Andreas Ojala & Hermes Fang)