Print On Demand: A Personal Branding Business


Nowadays, e-commerce is a multibillion-dollar industry. Retail sales are expected to reach $6.624 trillion, according to Insider Intelligence. Isn't that insane? And that's just for the United States!

Consider whether you could get even a sliver of this pie if you opened your own shop. And the greatest thing is... Unlike the White Label business, you don't need a large budget to get started! To start selling print-on-demand items, you only need a few hundred dollars.

What is Print On Demand?

To put it simply, print on demand (also known as POD) is one of the e-commerce models with a unique way of selling and producing. With POD, you sell items that can be printed on. These include anything from mugs, T-shirts, caps, etc.

Besides, you won't need a large inventory to get started selling! The procedure is as follows:

  1. You create a design;
  2. Customers buy your product;
  3. The Print On Demand prints your design on your product and ships it to your customer.

As you can see, it's an excellent way to begin selling. Inventory expenditures no longer need to be factored into your budget. You only need money for your internet business and promotion!

Start A Print On Demand Business

#1 Create a Print On Demand Store

To begin, you may start a store focused on print-on-demand items. Wix and Shoplazza are two examples of websites you might utilize. You won't have to spend a lot of time creating an internet store. You may save time by deciding what type of shop you want to open. Here are a couple of examples:

  • Merch Store. If you’ve already got an audience on your social media accounts or blogs, a great way to monetize them is to create a merch store with your branding.
  • A Photographic Shop. You may produce something physical in addition to selling your stock photographs as a digital product. For example, start selling canvases with your photos on them.
  • A Niche Store. You don’t have to be a great artist or have a large following to benefit from print-on-demand! Instead, you could build a website that sells niche products. For example, motivational canvases, t-shirts, hats, etc., to inspire entrepreneurs.

And that’s just scratching the surface. All you have to do is become more creative.

#2 Sell as an Extra Product

If you’ve already got an e-commerce store running, you can sell POD products on your current one. They are a wonderful approach to boost your order value if you have a really passionate and devoted consumer base. That's because if you can make them appear attractive, they'll be eager to buy them.

Customers that are enthusiastic about a company will gladly promote it!

#3 Use the Service for Branding Purposes

You don't have to rely on print-on-demand services alone to sell them to customers. You may utilize it to your advantage.

Many POD suppliers, such as Printful, allow you to purchase goods with your own design. You can, for example, get T-shirts for yourself and your squad to wear.

This will make you appear more professional while also promoting your business.


That's print on demand! To summarize, print-on-demand items are printed products that are created and shipped to customers after they purchase them. This creates a wonderful chance for entrepreneurs to profit from e-commerce.

(Contributed by Andreas Ojala & Hermes Fang)

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5 years experience in digital marketing. A gracious loser, not a lousy winner.


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