Challenges and Opportunities for Small E-Retailers Against E-Commerce Giants


E-commerce will continue expanding in 2022. According to studies, 40% of males between the ages of 18 and 34 in the United States said they would buy everything online if they could. All of these factors explain why people are interested in it. As the e-commerce business expands, so do the obstacles for small e-retailers.

It is not unusual for anything that has a benefit to simultaneously have a drawback. Small e-retailers attempting to expand their online e-commerce sites confront unique obstacles as compared to the industry's behemoths. They are also exposed to a large number of prospects.

This article will discuss the obstacles that small e-retailers face, as well as the potential that they have in comparison to e-commerce behemoths. Continue reading to learn more.

Challenges Small E-Retailer Face Against E-Commerce Giants

1. Desertion of Shopping Cart

Cart abandonment is one of the issues that tiny e-retailers encounter. According to statistics, 68% of online customers visit a website and then abandon their basket. Furthermore, because individuals are not used to dealing with little e-retailers, they prefer to buy from the e-commerce behemoths.

2. Legal Challenges

Many small e-commerce businesses confront legal concerns, such as taxation and property rights. Unfortunately, most small e-retailers lack the funds to get this legal certification, which prevents them from selling or limits their sales.

3. Cybersecurity

Cyberattacks can compromise your e-commerce website's security by infecting it with viruses and other malware. It may potentially jeopardize the security of your saved client information. Small e-commerce businesses may not be able to pay to maintain completely safe cyberspace. Furthermore, hackers might obtain credit card information from clients, which can be risky.

4. Visibility

How can you expect consumers to visit your site if they can't see it? The majority of tiny e-commerce stores are not visible. That is when your website does not appear on the first page of Google's search results for a certain term. Top e-commerce enterprises employ SEO to help their businesses rank high and remain visible online.

5. Website Traffic and Visitors' Conversion

To establish an e-commerce shop, you must have a website. Creating and maintaining an e-commerce website is a challenging endeavor. Converting traffic is more difficult. With the most refined techniques, e-commerce behemoths generate enough traffic for their e-commerce businesses. Small e-commerce shops, on the other hand, may lack the competence to run an e-commerce website or convert visitors.

Opportunities Available for Small E-Retailers

1. You Are Your Own Boss

What other kind of liberty could you want? You have complete control over the company. You may operate the firm whatever you want; this is a fantastic opportunity. It does not even require a Ph.D. or a Master's degree to work.

2. A Relatively Small Startup Capital

E-commerce behemoths must hire customer service and pay for a very secure website. Small e-retailers, on the other hand, require very little to get started. You may create your own store using a SAAS platform like Shopify or Shoplazza, and they will offer you the necessary customer care.

3. Emphasis on Disruptive Innovation

Your small e-commerce store may arise because larger e-commerce stores are not serving customers properly. You can better assist consumers and maintain a positive connection with them. First, highlight the distinguishing features that set you apart from influential organizations. Then, focus on improving your company's operations.

4. Active Listening

Small e-retailers distinguish themselves from giant e-commerce by offering a feedback loop for two-way contact. This two-way connection might have a favorable impact on the store's future.

5. Creativity

Creativity is a necessary trait in any little e-commerce store. Ideas take time to get authorized at Giants' e-commerce businesses. It's possible that it won't even get a reaction from those in charge. Ideas do not need permission in tiny e-commerce businesses since you can decide.


As e-commerce expands daily, so do the obstacles and opportunities. This article discusses the numerous problems that tiny e-commerce businesses confront. Small e-retailers, on the other hand, may make use of the multiple options available to create stiff competition for the e-commerce behemoths.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)

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5 years experience in digital marketing. A gracious loser, not a lousy winner.


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