Rochester, NY

Memories of the Waring Theatre

Herbie J Pilato
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Photo bycinematreasures.org

Overview

Like many neighborhood-geared theatres in the Rochester area, including the Lylle Theatre on Lylle Avenue, the Monroe Theatre on Monroe Avenue, and the Riviera Theatre on Lake Avenue, the Waring Theatre on Waring Road was of its time.

A Closer Look

According to the Democrat and Chronicle, the Waring Theatre opened in 1950 as part of the brand-new Waring Road Shopping Center. Seating about 1,200, the theater debuted with a double feature of Rocky Mountain and The Lost Volcano. Ads promoted the Waring as “One of the most modern and scientifically planned theaters in the East” with innovations such as “the astounding new Cycloramic Screen with its astounding 3-dimensional effect.”

Conclusion

The Waring Theatre, along with all the other "old-school" movie houses so popular in the 1950s, '60s, and '70s, is now gone. But it's cherished memories will forever linger in the hearts and minds of nostalgic Rochesterians.

[Unless otherwise indicated, this article is a work of nonfiction based on actual events directly experienced by the author.]



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Herbie J Pilato is the author of several books about pop culture including the newly-published CONNERY, SEAN CONNERY biography, the revised BIONIC BOOK, RETRO ACTIVE TELEVISION, THE 12 BEST SECRETS OF CHRISTMAS, MARY: THE MARY TYLER MOORE STORY, TWITCH UPON A STAR, and more. He's also a TV writer/producer, and has worked for Reelz, Bravo, E!, TLC, and hosted THEN AGAIN WITH HERBIE J PILATO, the hit classic TV talk show (which premiered on Amazon Prime in 2019).

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