Burger King and McDonalds: The Great ChatGBT Billboard Debate

Herbie J Pilato

Photo byThe Drum via Twitter


Back in the day, the big fast food campaign battle between Burger King and McDonald's was about who had the fabricated high-concept spokesperson: the King for Burger or Ronald McDonald

Now, two competing billboards representing both franchises are side by side in Brazil.

A Closer Look

According to translated editions of the billboards reported by TheDrum.com, the chatbot describes McDonald's Big Mac as the most "iconic burger" and names Burger King's Whopper "the biggest."

While each advertisement features answers composed by ChatGPT and shares comparable designs with the other, Burger King's billboard appears to be a response to McDonald's launching a more extensive campaign based on the chatbot's reply.

The fast-food company asked OpenAI's chatbot what the most iconic burger in the world was and it named the Big Mac the "most globally recognized." The Big Mac was introduced in 1967 and even has its own index.

The Burger King ad appears to be in close sequence to McDonald's, requesting an answer to this question: "And which is the biggest?" According to the advertisement, The Whopper wins as the largest with regard to size and amount of ingredients.


When it comes to fast food chains or any kind of restaurant, it all comes down to taste. How good is the food? Good business is about solid competition, with each rival working to best the other, in hopes of carving out their own corner in the market.

[Note: Unless otherwise indicated, certain facts and information in this article were resourced from various entertainment news and media outlets including BusinessInsider, History.com, Yahoo.com, and Wikipedia.org.]

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Herbie J Pilato is the author of several books about pop culture including RETRO ACTIVE TELEVISION, THE 12 BEST SECRETS OF CHRISTMAS, MARY: THE MARY TYLER MOORE STORY, TWITCH UPON A STAR, GLAMOUR, GIDGETS AND THE GIRL NEXT DOOR, DASHING, DARING AND DEBONAIR, and NBC & ME: MY LIFE AS A PAGE IN A BOOK, among others. He's also a TV writer/producer, and has worked for Reelz, Bravo, E!, TLC, and hosted THEN AGAIN WITH HERBIE J PILATO, the hit classic TV talk show (which premiered on Amazon Prime in 2019).

Los Angeles, CA

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